Know your media.
Extensive media monitoring is key for every organisation operating within an external market, and it is vital for serious Communications professionals. Ultimately media monitoring is about keeping informed and removing the guesswork so that smarter decisions can be made.
Understanding what and how the media is portraying an issue, brand or topic of interest is integral in formulating future plans, breaking issue protocols, risk mitigation policies and strategies - to name a few.
The process itself is tailored to our clients - providing a comprehensive and unmatched view.
Our extensive media monitoring coverage, both for the ANZ market and elsewhere in Asia-Pacific includes local content available in 19 languages, all integrated within the same platform. Top line doesn’t cut it, and it can lead to crucial errors when decisions are made without the full picture - and that is why data intelligence is at our core. We invest in growing the rich pool of data and sources to better inform our clients, and deliver innovation in areas such as image recognition and automated translations.
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