The information and tools you need to know what to do next.
Being able to respond and act quickly is only one side of the equation for the sophisticated Communications, PR and Marketing professional. Truly understanding your media profile through above-the-line metrics that give you a more holistic picture to assess potential risks and track against them is essential for mitigating and balancing your strategies.
From who’s dominating the share of voice, which competitors have been mentioned or what industry acquisitions have changed the game - Mediaportal helps our clients track what could be an issue for them in the next day, week, month or year. This can be particularly helpful if you’re presenting evaluation or forecasting frameworks that aim to reduce the risk of negative impact or increase the opportunities to make a positive impact.
Depending on the size of your media coverage, the intelligence born out of Mediaportal can aid team efficiencies, as they have predetermined prioritisation that allow for better identification of where to place the most effort and focus. For large organisations and industries, this can be a huge advantage with nimble teams that need to operate across various product lines, agencies, service areas or geographies.