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Brand Monitoring & Reputation Analysis

Việc đánh giá uy tín thương hiệu của chúng tôi kết hợp phân tích các cuộc trò chuyện trên mạng xã hội và dữ liệu khảo sát để có được cái nhìn đầy đủ về những gì mà cộng đồng nói, nghĩ và cảm nhận về doanh nghiệp của bạn.

Phương pháp này sẽ không chỉ cung cấp cho bạn điểm RepID tổng quan mà còn phân tích cụ thể hiệu năng mà doanh nghiệp của bạn đạt được trên ba động lực quan trọng nhất tạo nên uy tín của tổ chức: Chiến lược, Văn hóa và Thành tựu. Nó nhấn mạnh vào các cơ hội, điểm yếu và đâu là nơi mà doanh nghiệp của bạn có thể tác động đến để biến sự thờ ơ thành sự quan tâm và ủng hộ.

Dựa trên nghiên cứu diện rộng về các động lực quan trọng này, chúng tôi đã tạo ra một khuôn mẫu hợp lý để cung cấp cho bạn kết quả đo lường về uy tín thương hiệu đầy chất lượng mà không cần bao gồm các mốc thời gian tẻ nhạt hoặc các báo cáo dài dòng theo các phương pháp truyền thống.

RepID Strategy Culture Delivery

A simple but highly valuable metric for organisational reputation

Reputation is how people feel about you and your brand. It’s a small statement, but a far and wide reaching concept that if ignored can cost you customers, votes, talent and money.

Our reputation analysis makes tracking brand sentiment easy with a clear overall score known as  ‘RepID’.

Weighted on a simple -10 to 10 scale, your RepID score can be used as a benchmark alongside other key metrics, and continuously tracked to assess how any changes, launches or messaging have influenced how audiences perceive you, and the impact on your reputation.

One of the key drivers of reputation is the perception around an organisation’s strategy for the future, and whether the people believe an organisation is set up for success. 

Under the strategy driver, we analyse performance across a number of indicators to unpack audience perceptions across topics including:

  • Leadership capability.
  • Potential for success.
  • Innovation.
  • Industry leadership.
  • Believability.

Having a strong organisational culture goes beyond a set of values printed in an employee handbook. It needs to be evident in everything you do internally and externally. A healthy culture can amplify the positive experiences inside and outside of an organisation, and help to build a stronger reputation that attracts talent, buyers and key audiences who often seek to find organisations that mirror their own values.

Under the culture driver our analysis looks at how audience see and speak about you across a range of indicators, including:

  • Honesty. 
  • Community contribution. 
  • Diversity as an employer. 
  • Ethical behaviour.

The ability to deliver back to your audience is increasingly important. If an organisation has a great track record in their ability to deliver what they said they would, and meet (or exceed) expectations, this can have a powerful impact on how people feel about you and how they want to interact with you in the future.

Our analysis looks at audience views of an organisation’s ability to deliver on their day-to-day using these key indicators:

  • Field expertise. 
  • Top of mind awareness. 
  • Financial success. 
  • Customer satisfaction.
  • Quality prioritisation.
With Reputation Analysis we want to give you information you can use. We’re giving you the details about those in the middle, not only the extremes, so that you can plan to turn apathy into advocacy.
Ngaire Crawford
Head of Insights, New Zealand

Social media and survey analysis in one

Blending organic social media conversations and survey data provides a more comprehensive and data-driven glimpse of organisational reputation and represents the future of reputation monitoring and metrics. Each report includes intelligence across demographics, audiences by channel, and the drivers of organic conversations enabling you to successfully manage your reputation.

Reputation Analysis data

Brand tracking and reputation reporting helps you find the gold in the grey

Your reputation analysis also includes a look at what we call the ‘gold in the grey’. We identify respondents who appear neutral or ambivalent and show you what opportunities there are to change their behaviours, perceptions and beliefs around your organisation. This empowers you to increase the potential value of your reputation, expand your advocacy base and see an upward trend in your RepID score.

Get a fast, actionable and data rich measure of your organisational reputation.

Without the jargon or the exorbitant price tag.