Adopting a dedicated social media strategy is critical for businesses to develop the expected level of intimacy with their target audience and achieve their desired marketing outcomes. It is also an effective way to mitigate online risks.
By working with Isentia, you will benefit from the support and guidance of a team that has developed social media strategies for some of the world’s biggest brands. We live and breathe branded social media and understand how to combine made-for-social content with real-time engagement to foster online communities of brand advocates. When we develop a comprehensive social media strategy for your brand, our engagement includes:
- Setting social media objectives and goals;
- Brand persona creation;
- Competitor reviews;
- Social listening of the current market;
- Channel selection;
- Made-for-social content planning and calendars;
- Risk mitigation policy;
- Campaign creation;
- Amplification strategies;
- Social measurement and reporting tactics; and
- Social benchmarking.
Meaningful customer relationships
To succeed, today’s brands need to converse directly with customers in a way that entertains and adds further value.
As customer expectations escalate, it becomes increasingly time-consuming to manage a quality social media presence – which is where we step in. At Isentia, we have a dedicated team of social media strategists and social media community managers who have extensive experience cultivating online communities.
Depending on your needs, we have the capability to develop your presence across all major social media platforms, including:
- Weibo; and
Our social media managers take a strategic content marketing approach to community management. We devote significant time to social listening and real-time engagement, allowing us to deliver unique content that your target audience values and evangelises.
The end result for your business is social media content that excites and motivates action, increases brand reach, improves brand advocacy and elevates traffic and conversions on owned assets. Whichever social media platforms your strategy includes, our social media community management service offering can provide:
- Social listening, key influencer identification and persona creation;
- Channel development, optimisation and effective moderation;
- Made-for-social content creation: competitions, memes, trend monitoring and GIF creation;
- Real-time triage engagement for issue escalation, resolution and management;
- Paid social media campaigns and segment targeting; and
- Cross-channel social media strategy management.
Social media measurement
It’s difficult to improve results without learning from the way your target audience engages with your content. By undertaking ongoing performance analysis and reporting, you develop valuable insights, which drive real business outcomes.
With us on board, you will have access to a team of passionate social media experts who adopt a strategic approach to social media measurement, providing actionable insights. Whether it’s a status, meme or comment, each post we deliver is crafted according to specific criteria and designed to motivate and inspire action.
We monitor all facets of your social media content, including:
- Engagement with your brand’s social media content: likes, shares, comments, embeds;
- Follower growth and demographics;
- Persona measurement and qualification;
- Performance of the content in driving traffic back to owned assets;
- Which types of content are garnering the most social engagement and why;
- Conversion rates from followers to subscribers;
- Results of paid amplification; and
- Return on objective from social media investment using original social benchmarks.