Using the right road map is always the first step to reaching your destination, and with Isentia, you’ll be on the path to success.
Our team of strategists are experts at delivering tailored content strategies to suit your unique requirements.
What’s more, as each strategy incorporates measurable criteria, you can be sure you’re working with a plan that not only meets your content and business objectives, but also provides valuable feedback to assist with the path ahead. The key elements in our content marketing road maps include:
- Compelling content pillars;
- Accurate audience personas;
- Content formats and style; and
- Distribution and amplification tactics.
Why develop a content strategy?
At its heart, a content strategy facilitates the consistent delivery of engaging stories – stories that attract and retain your target audience’s attention. If we drill further down into the details, a content strategy allows you to evaluate your business and customer needs, outline effective tactics and define your idea of success. With these steps in place, you’re travelling in the right direction. Without them, you’re lost.
Modern consumers increasingly expect to develop a direct and personal relationship with the brands they use and trust. They crave knowledge that empowers them to make more informed purchasing choices. And they desire a two-way communication channel that traditional advertising and marketing fails to deliver. That’s where content steps in, providing all of this and more.
What does a content strategy look like?
Just as each client we work with is different, every content strategy is unique. In saying this, we have developed a framework that is useful in crafting the process.
We start by defining your business objectives. Whether it’s increasing customer loyalty and retention, generating leads and nurturing them through the sales cycle, or working with you to uncover another target, setting an objective is crucial. From here, we take a closer look at your audience, distil the information and uncover insights. The real work then begins, with us recommending tactics and implementing and measuring the results.
Throughout the process, your individual requirements, the audience’s response to your content and, of course, your ROI remain top of mind.