Analysis - Our analysis offers clients real insight into how both the media, as well as consumer opinion and sentiment, impact upon organisational imperatives. delivering either quantitative or qualitative insights around your media data. The Tweet that Flicked the Switch - This case study analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mike Cannon-Brookes in relation to energy storage in South Australia. This was a rare example of a conversation on social media that effectively led traditional media debate. Our media insights revealed the trajectory of the story, the sentiment of the conversations and highlighted the leading narratives driving the commentary.