Data is only as good as the analysis applied to it and through a range of techniques and methodologies, Isentia is building a genuine market leading Research & Insights business.
Our Insights business is one of the largest media insights businesses in the world. Across Australia, New Zealand and throughout Asia, we work closely with our clients to derive real insight from how both the media as well as consumer opinion and sentiment impact upon business imperatives.
We demonstrate the effectiveness of communications programs to Boards, C Suite and other executives by asking the right questions, using the deepest content sources, the right measurement techniques and the industry's best people. Isentia provides clients with compelling, bespoke reporting related to organisational objectives.
Working with a wide range of organisations in private, public and non-governmental sectors, Isentia’s Research & Insights business is building an enviable array of services, which include:
- Quantitative media analysis;
- Qualitative media analysis;
- Issue analysis and reporting; and
- Reputation analysis.
How do you Reveal the truth behind the noise and know you’re getting the whole picture of the effectiveness of your campaigns, your strategy and your business decisions?
We can help you by helping you:
Demonstrate your effectiveness
Refine your communications strategy and prove your success with the confidence that independent, expert media analysis consulting provides.
Utilising appropriate measurement to track improvements and trends over time, our team will formulate the right key performance indicators for your business, contextually within your category or industry, to measure and report on the effectiveness your campaigns.
Understand your landscape
Through our consultants and analysts, we can highlight the risks and opportunities for your organisation or brand and ensure that you can move into new markets, re-brand, launch or improve existing strategy with confidence.
Manage Breaking Issues
Manage your response to breaking issues with fast and efficient analysis through our analysts and data scientists across traditional and social media channels. We can help you report to your stakeholders accurately and quickly to gain strategic advantage and help contain or control the story.