Isentia is a market leading media intelligence business.
Everything we do is driven by data, but as a business we are:
Powered by technology
Inspired by people
Each and every day our software and infrastructure ingests millions of media items and adds hundreds of millions of additional data points from:
- Print: 30,000 items per day
- Broadcast: 13,000 summaries per day
- Online News: 1,200,000 items per day
- Forums: 3,200,000 posts per day
- Blog posts: 1,000,000 posts per day
- Twitter: 4,500,000 tweets per day
- Sina Weibo: 250,000 posts per day
- YouTube: 6,000 new videos per day
- Facebook Pages: 300,000 posts and comments per day
- WeChat: 500,000 posts per day
Our media analysis is predicated on access to the best data which is why we source data from:
- 4,400 print sources
- 1,750 broadcast programs
- 62,500 online news sites
- 6 million blogs
- 300,000 forums and
- A huge range of social networks including: Twitter, Facebook, Reddit, Pinterest, YouTube, Google+, Instagram, WeChat, Sina Weibo, Tencent QQ, and Tumblr.
Our media intelligence software, Mediaportal, takes your media brief – the issues you are monitoring – and matches that brief against the categorised content across all media types and platforms and delivers that data back to you through a real-time view on Mediaportal, email updates, RSS feed or sent straight to the Isentia App. Sit back and take in the whole media landscape in one place or zero in on a slice of data with flexible filtering tools.
You’re in complete control over how you view your coverage – Mediaportal offers customised views, collaborative tools and real-time updates. Plus our powerful reporting software allows your team to quickly and easily create charts and customisable reports for your executives or other stakeholders in a creative format that reflects your brand.
News doesn't sleep and neither will we.
Mediaportal's alerting solution utilises all platforms and devices, supported by our news-hungry, market-leading account management teams. This doesn’t mean you’ll be drowning in email – you can refine your alerting service at any time to keep those notifications relevant, accurate and manageable.
We can also connect your content and organisation with the most appropriate influencers and provide comprehensive press release distribution services through our Connect module, ensuring your messages get to the right journalists, at the right time with an impressive database of contacts.
Data without insight is often just noise.
With the demands of today, unpacking meaning and using it to inform action is often overwhelming or increasingly specialised. We're working every day to deliver new, valuable innovations like our 'Stories' area in Mediaportal which moves beyond the keyword. However when you work with us, you get so much more than smart technology, you get access to one of the largest and most experienced media analysis teams in the world with Isentia Research & Insights.
They provide unrivalled quantitative, qualitative and investigative data and media analysis, and have been awarded measurement business of the year by the International Association for Measurement and Evaluation of Communication (AMEC), every year it has been awarded. Working closely with their clients and where possible, specialising in industry segments and categories, our analysts use all sources of information available to them, they closely monitor media mentions and other developments in their fields and distil significant volumes of data into reports that are both easy to understand and action.
As well as being responsive to critical issues and reviewing their projects in the light of longer-term trends, our analysts assist in the determination of data collection, crunch that data and the provide both written assessments and oral briefings to their clients.
Contact us now to discover where your data can take you.