Budgets are tightening and demonstrating ROI is now a non-negotiable in any organisation.
Delivering outcomes that can be analysed, reviewed, reported on and shared in an easy format is a weekly need to for many of our clients.
Without relying on gut feeling, Communications, PR and Marketing professionals can use Mediaportal to measure and visualise the value they’re getting not only from their activities, but those of their external agencies too. This need has significantly grown as we outsource to more specialised teams for cross-channel, integrated techniques and the emergence of new channels and distribution methods.
When specifically looking at campaign metrics, Mediaportal is the perfect place to access a full 360 degree media campaign tracking tool. You can follow the evolution of the media cycle, see what’s behind certain strings, track coverage, and then analyse how effective the outputs were against the efforts invested.
Depending on your goals, measuring these efforts can go beyond the campaign and be aligned with market shifts like your ASR value, brand value or industry recognition. Whether you’re sending a simple tweet or distributing a press release, Mediaportal allows you to follow and track these at a granular level too.
With annual events, conferences and launches that hold high significance for your organisation, our clients will also leverage our Insights services that can delve deeper and put you at ease - particularly given the pressure of these occasions. We’ve worked with major events like Vivid run by Destination NSW to gather data and craft reports that captured fascinating online and offline trends, behavioural insights, and helped to ease the client’s team over a very intense and globally-viewed period.