Would you like your target audience to stay on your website for longer than usual? How about if they were significantly more likely to make a purchase having viewed what you published? If this sounds attractive, it may be time to invest in video content.
Video can bring great benefits to your online presence and overall marketing strategy. But of course, without quality content, it will be difficult to add value to your customers. That’s why we ensure all our video content is:
- Produced according to your unique brand guidelines and objectives;
- Created by experienced industry professionals to the highest quality;
- Developed to capture and retain online attention spans; and
- Optimised for search engines and social shareability.
Our approach to creating video content that cuts through the noise
Whilst every video is different, we approach the ideation and creation of each in the same way by focussing on 6 key areas:
We discover what your target audience love, need and are passionate about and use this to produce exceptional content that compels them to act.
We will work with you to hone your brief, clarify your messaging and establish your call to action to help you achieve your objectives.
We’ll look for gaps in the market and then establish how your brand can fill them with content that generates an emotional response that creates an action in each viewer.
We develop and test outside-the-box video concepts to help you find the most effective and innovative way of communicating with your viewers.
An idea is only as good as the craft that produces and executes the video top help you reach your goals and so we work with the best and most suitable production team for your content, using a flexible approach to production management.
Once you have your film, we optimise and distribute the content so that you can be sure that the right people will get to view it at the right time.
What makes our video content unique?
You’ll have peace of mind knowing that our video experts have extensive experience working with blue-chip companies all around the world. But what transforms our highly professional video content service into a uniquely attractive marketing offering is that your video content will be overseen by the same team that manages your comprehensive content marketing strategy.
This means you can use our knowledge of your brand and the content tactics that are performing well across other media to produce video content that meets your strategic KPIs.
We approach each video with your objectives in mind, and cater to a wide range of formats which include:
- Expert interviews;
- Case studies;
- How-to and demo videos;
- Video on demand;
- Live streaming;
- Event videos; and