Competitor analysis Identify gaps to leverage your brands positioning and promote the spark for new strategy ideas. Read more Aged Care Royal Commission The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadca ... Read more Leadership Index ED1 2018 Increasingly, more entrepreneurs are establishing their ideas through start-ups. Find out how media intelligence is making it possible for start-ups to identify the right target segment or opportuniti ... Read more Key Shopping Trends For Christmas 2018 Find out how your brand can stand out in Christmas 2018 to increase brand affinity and sales. Read more What every start-up should know about media intelligence Increasingly, more entrepreneurs are establishing their ideas through start-ups. Find out how media intelligence is making it possible for start-ups to identify the right target segment or opportuniti ... Read more Why is media monitoring so critical for government? This whitepaper explores how and why media monitoring is essential for any government organisations or departments to help sift through the noise and deliver content that matters. Read more Is your brand ready for a cashless future? As the mobile wallet becomes the way of the future how will brands adapt to this new cashless model, and what will be the impact to businesses more broadly. Read more The social numbers Likes, shares, comments and retweets. These social media metrics are often used by marketers to measure the performance of their campaigns or contents. However, this is just the tip of an iceberg. Read more An introduction to PR and Communications strategy Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ re ... Read more The Tweet that Flicked the Switch We analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mik ... Read more