Content Virality: How to Achieve Social Engagement? Read on to find out how content creators can strategically create viral pieces to position their craft on the content-saturated Internet. Read more The royal commission into aged care - what do we know so far? We look into the top conversations around the royal commission and we learn the key channels used to deliver the message. Read more Trendspotting: The Art of Social Listening Although some innovations drive trends, most trends precede innovation. What are some data-driven ways to spot trends through the art of social listening? Read more How Social Listening Can Contribute to an Effective User Experience Strategy In this whitepaper, Isentia will show how social listening can complement and enhance your user experience strategy. Read more Measles cases to hit Hong Kong, can crisis be predicted Measles cases are rapidly increasing in Hong Kong recently which arousing public concerns about measles infections. More cases are expected to surface in Hong Kong, people are scrambling vaccines and ... Read more Leadership Index ED2 2019 Isentia's thought leadership series continues with edition two of the Leadership Index 'The face of disruption'. Expanding to look across APAC for leaders who are positioned as 'disruptors' through me ... Read more What society concerns about Hong Kong Budget 2019 Looking ahead on 2019, Hong Kong should endeavour to diversity its economy and sustain growth in economic performance. In this whitepaper, we will look into the key takeaways of this year’s budget and ... Read more A deep dive into sentiment and the value of reputation Using sentiment analysis to measure customer opinions and attitudes towards your brand, products, services or campaigns can provide valuable insight into maintaining a positive brand reputation. Read more Best Social Media Practices for Corporate Leaders As we become more and more engaged on social media, it is increasingly important for corporate leaders to utilise the platforms effectively to champion brand content. In this whitepaper, Isentia will ... Read more How to get ahead in the world of social media measurement Having a social media strategy can help you to identify trends, track sentiment, find new opportunities and uncover potential crises for your organisation. With 82% of businesses using social media to ... Read more The future of electric vehicles Amid the fanfare, the risks of the electric vehicle revolution are too often overlooked. With reputational issues in the closely-linked extractive sector, the scarcity of essential raw materials, unde ... Read more Managing media during a crisis Every organisation is likely to encounter a reputational issue or crisis at some point in their lifetime, and in the world of media and communications it’s important to ensure you are prepared. Our wh ... Read more How society reacts to Hong Kong Welfare Scheme The HKSAR Government announced the Caring and Sharing Scheme to share the fruits of economic success with the community. This scheme is open for application starts from 1 February 2019. Know more abou ... Read more Your insight into the Federal Election During an election, the volume of media coverage on political promises and topical debates increases greatly, which can have a significant impact on your organisation. As such, it’s imperative to moni ... Read more Snapshot of the Aged Care industry The Royal Commission into Aged Care has commenced, and the standards within the aged care sector are now under review. Download our information sheet to gain a better understanding of the aged care se ... Read more How Media Comes Into Play In Times Of Crisis Scoot, a low-cost carrier that provides flights predominantly within Asia, faced seven major flight delays in the last few months of 2018. Find out media conversations surrounding the incident, Scoot' ... Read more 春節行銷大作戰, 如何抓準消費者的心 成功的行銷策略讓你在各大廠牌的年節競爭中脫穎而出，抓住消費者的心 Read more The Isentia Guide To Your Chinese New Year 2019 Campaigns Check out how your campaigns can stand out from the crowd this year Read more Industry trends in 2019 No matter the industry, we are constantly surrounded by change, and technological advancements continue to benefit how we operate as businesses. Read more Indonesia 2018 Year in Review Isentia will reveal Indonesia's top topics of 2018 from 8 different industries as well as key takeaways for 2019. Read more Competitor analysis Identify gaps to leverage your brands positioning and promote the spark for new strategy ideas. Read more A Marketer's Guide to Connect with Video Audience Find out the importance of video content in 2019 and how you can connect with your video audience Read more Aged Care Royal Commission The Royal Commission into Aged Care Quality and Safety was established on 8 October 2018 and since its announcement, over 28,000 new stories have been discussed across print, online, radio and broadca ... Read more Leadership Index ED1 2018 Increasingly, more entrepreneurs are establishing their ideas through start-ups. Find out how media intelligence is making it possible for start-ups to identify the right target segment or opportuniti ... Read more Key Shopping Trends For Christmas 2018 Find out how your brand can stand out in Christmas 2018 to increase brand affinity and sales. Read more What every start-up should know about media intelligence Increasingly, more entrepreneurs are establishing their ideas through start-ups. Find out how media intelligence is making it possible for start-ups to identify the right target segment or opportuniti ... Read more Why is media monitoring so critical for government? This whitepaper explores how and why media monitoring is essential for any government organisations or departments to help sift through the noise and deliver content that matters. Read more Is your brand ready for a cashless future? As the mobile wallet becomes the way of the future how will brands adapt to this new cashless model, and what will be the impact to businesses more broadly. Read more The social numbers Likes, shares, comments and retweets. These social media metrics are often used by marketers to measure the performance of their campaigns or contents. However, this is just the tip of an iceberg. Read more An introduction to PR and Communications strategy Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ re ... Read more