Maintain, grow and defend value.
We all have an image of ourselves and our respective organisation, however assumptions can be dangerous and misleading.
There can be blind spots that can cause future pain if not analysed and externally assessed to ensure that you have everything in place to build, maintain and protect your brand, and the people working alongside your name.
Reputation management is about looking at the quantifiable data around that message and protecting yourself against surprises. It’s a gap analysis that can give you clear guidelines as to what the outside view is, and give you the opportunity to weave this understanding into strategies.
We have had so many stories over the years where Mediaportal has alerted clients and helped put out fires that could have been really detrimental. Instead of watching their house burn down, they were able to seize the opportunity and drive the conversation on a relevant topic, ultimately turning things around.