Not just a numbers game
The digital age has seen a shift in Communication and Marketing tactics, with the emergence of influencers, key opinion leaders (KOLs) and profiled voices driving, shaping and leading conversations.
In fact, influencer marketing is one of the fastest-growing online customer-acquisition tactics, out performing organic search, paid search and email marketing in many recent studies. In the Communications and Marketing space, journalists and profiled personalities are also being viewed in a similar light, as is the outlet they represent. The ability to measure their respective impact, and therefore determine their relative influence has become both challenging and critical for both disciplines.
The game has changed. The volume of potential influencers has also expanded making it impossible to fit them all in the old-school rolodex - let alone build relationships with them all ‘in case’ they can help your business. Our technology, listening tools and rich media contact database enables our clients to zero-in on who they really need to invest time with. They can not only access contact details including social profile information, but also analyse if the influencer has the right following for your chosen tactic. After all, it’s not about the individual specifically - but if they will be able to influence those who mean more to your organisation. Providing our clients with this level of certainty and power to identify and reach the key people in their feed is a huge advantage for changing the media conversation. Influencer marketing is one of the fastest-growing online phenomenons, and we’re at pace with it.
Having established ourselves across Asia-Pacific we have first hand knowledge on this growing trend and its power to not only change conversations, but start new ones too. The ability to identify and tap into those who can help effectively engage your desired audience and potentially steer them towards advocacy can be incredibly powerful in sparking an agenda that aligns with your goals, in a format and timeline of your design.
Beyond these abilities in Mediaportal, you also have access to our specialist Insights team who work across the multifaceted landscape using an industry benchmarked methodology and new techniques to deliver a deeper level of insight - working closely with you to uncover the best outcome for your organisation.