Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

Computer science is as much art as it is science. With that in mind, at Isentia, we try to keep things as simple as possible. We increase our developers’ productivity by training them to avoid code complexity, write simple code and follow good software engineering practices when implementing a solution to a problem.

The goal is to make Mediaportal, our blue ribbon platform, easy to use for both the everyday user and those who log in more sporadically.

After extensive research we uncovered a few home truths:

The Architecture of Information in Mediaportal needed improvement: Users felt that jumping from one important feature to another took too many steps. At the same time, visual complexity made the menu hard to scan.

More intuitive design was required: Certain core functionalities were not prominent, with some users struggling to navigate to popular tabs.

Mediaportal needed a more responsive design: Client feedback from users logging on via lesser-known browsers or smartphones showed that not all Mediaportal functions were easy to navigate. We know how important it is for clients to access Mediaportal throughout the day across multiple devices. As such, our technology requires constant review to ensure Mediaportal remains a platform that delivers insights and news anywhere, anytime.

As such Mediaportal has undergone an overhaul.

At the core of this project, as always, were the clients. We worked closely with more than 35 of them, collecting hours and hours of interviews and testing dozens of different design variations. We listened carefully to their feedback and ensured it was incorporated into every design. The end result? Our teams designed a platform that is intuitive and can be used to its full potential by everyone – from first-time users to our most regular visitors.

Enterprise applications bring a whole domain of complexities when compared to consumer apps, as they usually involve connecting to one or more legacy systems and include a much greater scope. However, complexity does not mean we have to settle for less in design. Instead, a well-designed enterprise application harnesses a greater positive impact for the business.

 For more information on our Mediaportal platform and the service we deliver, visit our Media & Intelligence page and connect with us.