Your point of view is unique. It might be similar or different to those around you, but either way, it’s yours and it’s valuable. Only by reading and learning about other people’s views can we grow and develop as people and as organisations – so here’s a selection of ours for your consideration:

Culture of Innovation

Just over a decade ago, as gaming penetrated the world of children’s entertainment, Lego was near bankruptcy. No matter how nostalgic for parents, multi-colour building blocks simply couldn’t compete ...

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Isentia’s CIO, Andrea Walsh on Game Changers

From programmer to industry leader, as one of Australia’s only Chief Information Officers in technology, Andrea Walsh has shattered the glass ceiling. And she’s championing other women, while she’s at ...

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5 reasons why a headline goes viral

A headline might be a reader's first – and only – contact with a brand, and many will keep skimming until they land on something that takes their interest.

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Is your content connecting?

Is content marketing an art or a science?

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Is Le Tour de France the best piece of content marketing ever?

The Tour de France is surely one of the world’s most gruelling races, during which 198 riders will cover 3,540km, visiting 4 countries over 3 weeks with just the occasional rest day. But is the race t ...

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How data brings marketing and communications closer and ultimately benefits the customer

The dividing lines between the communications and marketing function are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy ...

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How can brands build trust across all channels in a fragmented news environment?

While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social med ...

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Design, develop, test. Design, develop, test. Repeat.

Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

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Bring on the AI overlords: from a content marketer

Artificial intelligence (AI). Just saying the words invokes visions of an apocalyptic future teeming with deadly machines like The Terminator or even software like The Matrix's Agent Smith. At least t ...

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Breaking boundaries in Media Intelligence

The media intelligence industry of today is more dynamic than ever before and our clients are certainly faced with new challenges and a fresh set of hoops to jump through each day.

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Innovation setting the compass for client success in NZ

The media intelligence industry of today is more dynamic than ever before and our clients are certainly faced with new challenges and a fresh set of hoops to jump through each day.

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From complex to context

With the potential value that it holds, investment in big data, machine learning and AI will be crucial for any business that wants to remain relevant through the ages.

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These are a few of our client’s favourite things

Tis’ the season to be jolly, but before we get into the holiday spirit here’s a few things that we’ve heard bring joy to our clients…

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Beyond the dashboards, mentions, syndication, tweets, radio chatter...

From new data sources, customisable reports, a mobile app and a foray into AI – Isentia’s Mediaportal has had so many enhancements in 2017 alone, that it’s easy to see how things get missed.

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How Much Is Reputation Worth?

Business is a money-driven sector, with revenues, profits and cash flow important considerations. Many functions can impact on a company's ability to generate positive revenue, and your reputation is ...

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Is social media a good source for news?

Connecting with the huge variety of consumers already on these sites can open up significant opportunities for marketing and lead generation.

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How Did Social Media React To Apple Launch?

Technology giant Apple has now officially launched the latest version of its popular iPhone. While the announcement of the impending iPhone 6 and Apple Watch has been greatly anticipated, the biggest ...

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Strategic Media Planning Done Right With Isentia

Isentia has a long established partnership with the Australian Paralympics Committee. Each season the insights and media monitoring Isentia provide has assisted the APC’s media team with planning for ...

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Common Misconceptions With Media Monitoring

There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR

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The Dress That Broke The Internet

A seemingly innocuous image of a dress was uploaded on Tumblr by user “Swiked” aka Caitlin McNeill, calling on readers to “help” her decide if the colour of the dress was White and Gold, or Blue and B ...

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Isentia & Variety Celebrates Christmas Together!

A couple of the Isentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glitte ...

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Problem Solving Through Understanding

Within the media intelligence industry, it’s important you can cast the net out wide in terms of what you are actually looking for, but to still have that focus on context and relevance to ensure you ...

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The Price Of Tourism

Disneyland and Ocean Park are two major theme parks in Hong Kong. As two must-go amusement parks, price increase were announced by both parks in November and December 2015.

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Mr Bags Teams Up With Burberry

In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally.

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The Future Is Flexible

Isentia's Mediaportal product team share some insights into developing for a mobile-first world and the power the Isentia App holds for their clients.

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My experience as an Isentia Intern, Dario

Isentia intern shares his story of 12 weeks working in Sydney HQ across the business

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It's time to slow down the AI arms race

The immediate challenge is not killer robots, its job replacement. If individuals are automated out of jobs, the future for society is bleak.

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