Trendspotting is no longer just an intuition but a science of solid facts.


The world is facing a plethora of trends. Although some innovations drive trends, most trends precede innovation. With the emergence of data science, data scientist use scientific methods, algorithms, and machine learning principles to extract insights from raw data. In this whitepaper, Isentia will dive into data-driven ways to spot trends through the art of social listening by using actual case studies. 

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