A user-centric approach to delivering media data

We check our phone, on average, more than 80 times per day, and that number is even higher for younger generations. Many of us check our phones before even turning the light on in the morning.

There are some fantastic synergies between mobile use and the news cycle – seemingly both never stop, both take different forms as new technology and communication evolves, and both are often weapons of choice for many Communication professionals and CXO’s alike.

After a recent update to the Isentia App, we asked our product specialists to share insights on our mobile gateway to Mediaportal.

If you’re not familiar with Mediaportal, it is Isentia’s flagship platform that brings the complexity of media data into a simple-to-use, easy-to-navigate solution. The platform provides the tools that our clients need to stay informed, demonstrate success and measure coverage with confidence. 

Designed for any device, along with a dedicated app – the future is flexible, and most importantly, focused on creating a great user experience.

“I was speaking to a client the other day and she informed me that before she even gets out of bed every morning, she checks the Isentia App. I loved hearing about how integrated we are in her daily routine.”  Sean Smith, Chief Executive of Media Intelligence.

Bringing real time insights where our customers need them is our first priority – that’s why we approach every project with a specific focus on the mobile experience.

The Isentia App has been especially important for clients wanting to be instantly notified to new and important media coverage and to create media reports or share important media coverage on the go.

Media teams need to be able to access relevant content and mentions as soon as possible, so the ability to get customised notifications is rapidly becoming the most important tool for our clients.

“Our most recent reports are showing a 30% month on month increase in app sessions. And with the latest version of the iOS app, we’ve seen a 47% jump in screen views,” Michael Bade, Senior Product Engineer.

Our latest update includes refreshed coverage listing, item card and detailed UI to better align with the web interface and a redesigned swipe function on media items for frequently used actions. We’ve also made enhancements to the UX for a better overall experience, along with updates to the settings sections so that all app-related functions can be managed from the one place. 

“It’s not always about innovation sometimes it’s simply solving a real problem. Knowing how much value we add to our clients’ day in, day out, is what keeps me motivated to find more solutions to their problems, perhaps before they even know they have the problem.” Sean Smith, Chief Executive of Media Intelligence.

Learn more about the Isentia App, or download the latest release available on the App Store and Google Play today.