Your point of view is unique. It might be similar or different to those around you, but either way, it’s yours and it’s valuable. Only by reading and learning about other people’s views can we grow and develop as people and as organisations – so here’s a selection of ours for your consideration:

Culture of Innovation

Just over a decade ago, as gaming penetrated the world of children’s entertainment, Lego was near bankruptcy. No matter how nostalgic for parents, multi-colour building blocks simply couldn’t compete ...

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3 minutes with Brendan McGreevy, Country Manager, Australia

We sat down with Brendan McGreevy, recently appointed Country Manager for Australia (2017) and discussed his viewpoints on leading the Australian team and the release of Custom Reports on Mediaportal.

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Confidence, complexity and thinking beyond the first step

Worry, fear and second guessing are everywhere. It’s hard to say if it’s at an all-time high or if it just feels like it with the rise of fake news, social media amplification and the proliferation of ...

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Consensus, the roadblock to decisions…

We’re all trying to achieve more, with less, all while trying to be better than anyone else. Sometimes you can’t do it alone, and there’s a good chance you need systems or smarter technology to do som ...

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You’re reading this, but will you share it?

Good news travels fast; bad news goes viral. If you’re in the business of media, marketing and branding, it’s likely you’re keen to understand how a story unfolds; which platforms ignite and which one ...

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Tips For Success: Make A Robot Your Partner In Crime In 2018

If your New Year’s resolution is to get ahead of the tech curve, you’re in luck. As artificial intelligence (AI) transitions from novel to normalised in 2018, there are many ways you can integrate adv ...

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Isentia’s CIO, Andrea Walsh on Game Changers

From programmer to industry leader, as one of Australia’s only Chief Information Officers in technology, Andrea Walsh has shattered the glass ceiling. And she’s championing other women, while she’s at ...

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5 reasons why a headline goes viral

A headline might be a reader's first – and only – contact with a brand, and many will keep skimming until they land on something that takes their interest.

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Q&A with our people

A Q&A with some of our Isentia people to shed some light on how dynamic, and different, we all consume or engage with media.

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Power play: The Elon Musk tweet that flicked the switch

A case study media analysis showing how radio, Twitter and two heavy hitters in the world of technology and innovation created a unique and ‘perfect environment’ for a story, to become more than just ...

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Is your content connecting?

Is content marketing an art or a science?

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Is Le Tour de France the best piece of content marketing ever?

The Tour de France is surely one of the world’s most gruelling races, during which 198 riders will cover 3,540km, visiting 4 countries over 3 weeks with just the occasional rest day. But is the race t ...

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How data brings marketing and communications closer and ultimately benefits the customer

The dividing lines between the communications and marketing function are starting to blur as more companies rely on the insights derived from data and analysis to build an integrated marcomms strategy ...

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How can brands build trust across all channels in a fragmented news environment?

While we can all acknowledge that there are many hard lessons to be learned from 2016, from a Marketer’s standpoint, one in particular stands out for me. The nature of traditional media and social med ...

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Design, develop, test. Design, develop, test. Repeat.

Our IT teams spend much of their time talking with clients about new ideas and improving user experience. As such, product development is a huge part of their role.

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The evolving story of emojis :)

Our ability to communicate has never been greater.

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The voice

Unlike the popular television program, it’s harder to distinguish the ‘voice’ that’s connecting with the most people or generating the most impact.

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Why it’s crucial to know what the world is saying about you

It started off as a tongue-in-cheek Facebook post, by a Wellington mother-of-two to her friends.

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How food could influence the way we access news

How social media influences food trends and what this means for the changing shape of the media landscape.

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Why do we need World Product Day?

Today is World Product Day, in fact the first ever World Product Day to have been held.

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Media monitoring is an essential service

Ian Parry-Okeden shares why media monitoring remains essential and thanks to advances in technology and in techniques of media monitoring, democracy has never been healthier.

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My life product owning a baby

Petrina Harper, Isentia Product Owner shares her experience as a first time parent and the uncanny similarities between her new baby employer and product ownership

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Machine learning - just how predictable are we?

More importantly, what ethical considerations should be applied when using data and algorithms to target consumers?

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Has social proof spilled online?

As online social behaviour evolves and channel mature, it is becoming increasingly interesting to watch how we discern real influence – whether we will continue to find quick tactics to inform our res ...

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The demand for communicators to adopt a data-driven culture

Despite years of modelling, frameworks, advances in technology and analytics, measurement and analysis of media coverage has remained a challenge for many communication professionals.

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China’s young rising stars, their commercial value and the brands that are collaborating with them

To target the world’s most populated market and to be better engage with over 200 million millennials in China, more and more multinational brands are collaborating with young Chinese celebrities.

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Influencing change through psychographic profiling

In this article, we move away from the negative sentiment around psychographic profiling and employ it for a better cause that’s currently being discussed – saving endangered animal species.

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If media lives nowhere, how do we make it pay rent?

For Communication and Marketing professionals, the term ROI has an interesting Jekyll and Hyde ability to both be the stuff of dreams, but also of nightmares. With seemingly more phrases invented ever ...

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It's time to jump on that bandwagon

Isentia's Russ Horell on social media, influencers and the future of journalism

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The Gold Standard

In the past year, there have been over 280,000 media mentions of the Commonwealth Games in Australia.

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