Intelligence for tomorrow
To cut through the noise and run computations that have never before been possible, we have introduced Stories, our first platform innovation that run media analytics through a machine learning led approach.
Stories analyses and clusters media coverage into stories in real-time, 24 hours a day. You can track the volume and reach of stories as they develop, drilling down to individual media items where necessary, whether they are in traditional, digital or social media channels. In effect, one look at Stories, on any device, will let you identify the key issues of the day and the key influencers driving them.
Stories is powered by a complex algorithm capable of calculating the connection between tens of millions of data points at speeds beyond human capacity, and it’s this machine-led approach which enables real-time clustering.
This is just the beginning.
The engine behind Stories is designed to evolve and is the result of significant technological advancements at Isentia. Using machine learning and data science, this new technology empowers Isentia clients to find the signal amongst the noise of their media coverage, predict patterns and create strategies to maximise opportunities or minimise risks.
Learn more about our passion for innovation and our commitment to lead change and challenging thinking here.