Unique techniques and methodology which turn data into genuine, actionable insights.
Data is only as good as the analysis applied to it and through a range of techniques and methodologies, Isentia is building a genuine market leading Research & Insights business.
Our Insights business is one of the largest media insights businesses in the world. Across Australia, New Zealand and throughout Asia, we work closely with our clients to derive real insight from how both the media as well as consumer opinion and sentiment impact upon business imperatives.
We demonstrate the effectiveness of communications programs to Boards, C Suite and other executives by asking the right questions, using the deepest content sources, the right measurement techniques and the industry's best people. Isentia provides clients with compelling, bespoke reporting related to organisational objectives.
Working with a wide range of organisations in private, public and non-governmental sectors, Isentia’s Research & Insights business is building towards an enviable array of services, which include:
- Quantitative media analysis;
- Qualitative media analysis;
- Issue analysis and reporting; and
- Reputation analysis.