The best technology is usually simple.
Or rather, they present a simple experience on the surface while taking care of the complex under the surface.
Having recently launched a new interface that’s crisp, clear and easy to navigate, along with a complete redesign of the much-used reporting engine, Mediaportal is faster and more scalable than ever before. Our smart technology does the complex work behind the scenes, supported by a team of professionals looking at new and different ways that it can power even more media data for you.
Integrated monitoring results from mainstream, online and social content are displayed in a single view, and can be grouped or sorted by a range of options including country, location, media contact, outlet, media type word count, and an array of other options.
What’s even better is that Mediaportal is constantly evolving to best support changes to roles, media, trends and patterns and ways of thinking. Our user experience teams work hard to improve your online experience with Mediaportal - using both qualitative and quantitative data, face-to-face interviews, pattern analysis and user testing.
A key part to their work is discoverability - which is important for digital and online products like Mediaportal, as users have less and less time to spare, especially on rudimentary tasks. They need something that is easy to use, is discoverable and makes the user feel they can accomplish things faster.
For example, the latest release of Mediaportal included updates that revealed the importance of email alerts and search functionality, and that it was not as prominent as it need to be. Similarly a new sidebar menu was introduced to provide a simple and more intuitive navigation style within Mediaportal – reducing the clicks needed to take action or utilise Mediaportals various features like Reports, Analytics and Alerts.
Our priority is for users to look at the interface of Mediaportal and be able to perform an action right away. It has to be there to help them, without getting in the way. This will continue to evolve alongside our different users to help our clients quickly find information, integrating media and data in a more clever and immediate way.
As a Mediaportal client, we’ll also keep you regularly updated with new enhancements and features coming your way.
We’re there to power success – save time, find what you need, quickly and get things done.