What every start-up should know about media intelligence Increasingly, more entrepreneurs are establishing their ideas through start-ups. Find out how media intelligence is making it possible for start-ups to identify the right target segment or opportuniti ... Read more Why is media monitoring so critical for government? This whitepaper explores how and why media monitoring is essential for any government organisations or departments to help sift through the noise and deliver content that matters. Read more Is your brand ready for a cashless future? As the mobile wallet becomes the way of the future how will brands adapt to this new cashless model, and what will be the impact to businesses more broadly. Read more The social numbers Likes, shares, comments and retweets. These social media metrics are often used by marketers to measure the performance of their campaigns or contents. However, this is just the tip of an iceberg. Read more An introduction to PR and Communications strategy Although it may be obvious, Public Relations (PR) as a discipline is shifting along with the landscapes in which they work. While it is not immune to disruption, at it’s core PR or ‘Communications’ re ... Read more The Tweet that Flicked the Switch We analysed media coverage of the South Australian energy debate prompted by a social media discussion between American business magnate and inventor Elon Musk, his company Tesla and Atlassian CEO Mik ... Read more