Our analysis is delivers either quantitative or qualitative insights into your media data:
The explosion of data is nothing new and tracking performance, not only for your organisation but the trends that are happening inside, outside and in the wider environment, have become daunting.
Our quantitative analysis streamlines the volume of data into reports that provide instantly comparable and easy to understand metrics that enable you to plan ahead and evaluate performance across all media types and channels.
We have the most comprehensive coverage so that you get the complete picture of your media profile, as well as your competitors, which is ideal for campaign analysis, competitor research, event performance, crisis reporting, brand tracking or simply staying on top of what’s happening in your industry. The benefits of quantitative analysis are easy to identify, and include:
Saving you time
There’s no need for multiple logins, additional training or managing data from different sources. We’ll take care of all of your data analysis and interpretation in order to provide you with professional, independent and fully integrated reporting.
Make social media measurement quick and easy
We can manage the data collection process for you and our Integrated reports aggregate large volumes of data in order to provide insight “at a glance”.
Use quality data
One of our key strengths is relevance. Not only does our software and infrastructure focus on ingesting the most relevant data and media content, but we also check each and every item manually to ensure it meets your brief and requirements.
Our in-depth qualitative analysis can help you identify the factors driving certain trends, enabling you to capture more of your target market.
In many ways, big data is the perfect embodiment of the information age. Across China and around the world, organisations operating within a range of sectors are collecting trillions of ones and zeroes that measure just about every metric imaginable.
What’s more, this trend looks set to grow. However, collecting data for the sake of it is largely pointless, and organisations need to think carefully about how they can extract meaningful value from it in order to justify their investments. While quantitative analysis is useful in the manufacturing space, industries that are a little more nuanced – such as the communications sector – will often require a different tact.
This is where qualitative media analysis comes in. Whereas quantitative analytics are featured on the ‘what’, qualitative analytics are featured on the ‘why’. Essentially this means that the former is focussed on identifying patterns in the data, while the latter is centred on identifying the factors driving these trends. Garnering greater insight into the reasons behind why your communications efforts are or aren’t working can help you capture more of your target audience (ROI) and bring more visibility to your brand, business or organisation.
Insights might include, for example, identification of a gap left by competitors, an opportunity to seize thought-leadership on an emerging issue, a likely legislative initiative based on patterns of political comment, or a mood swing among stakeholders that can be productively addressed at an early stage.
Our specialist team work with you to unpack and understand your business, desired performance and audiences, to ensure a quality and relevant report is delivered, every time. Through Isentia partnerships, our team also has access to unique sources of data that go beyond keywords, and start to uncover conversations and behaviours that aren’t searchable.