Quantify performance and measure effectiveness of your communications
The Media Performance Index (MPI) is an evaluation system that quantifies the performance of individual monitoring entities in the media to help customers more intuitively measure their communication effectiveness and intuitively target specific competitors and industry standards. Comparison. In the evaluation of the index, the evaluation system considers all the important factors involved in the effectiveness and influence of media reports, including:
- The importance of the media in which the report is published, taking into account factors such as the coverage of the media, the price of the advertisement and its status in the field;
- The degree of visibility of the monitoring subject in each media report;
- Positive and negative information about the monitoring subject transmitted by each media report;
- In addition, customers who conduct long-term monitoring and analysis can use the MPI analysis report to understand their own trends and trends in media strategies in the industry for some time.
MPI report content is completely customized according to customer needs, whether you need to understand your media performance, or to gain insight into competitors' media trends, or to understand the development trend of the entire industry, MPI reports can provide you with valuable information and analysis results.
Contact us now to discover where your data can take you.