Your reputation is valuable.
It can influence purchase decisions, market performance, voting behaviour and even recruitment success.
When an organisation is performing well it is easy to become complacent - removing your focus from how you are progressing, perceptions that exist and whether you are positioned successfully for the future. Media analysis for reputation management can unearth gaps, help you to build risk mitigation strategies, confirm market position against competitors and also help to refine when you should, or shouldn’t respond to topics in the media.
By looking at the key constructs of your reputation including brand attributes and overall attitudes held, you can more effectively choose your reaction. For example if your organisation is mentioned within a story, the choice to ignore, act or deploy resourcing can be examined against reputation by better understanding your role within that landscape. If you’re a hotel in an area where floods are common, it’s unlikely that you need to react with defensive positioning. However, promoting the local efforts that helped your guests stay safe may be a more appropriate and impactful approach.
Reputation used to be what others say about you when you leave the room. Now it’s got the power to go viral and repeated as fact.