People grow, dynamics change and industries evolve.
As change becomes the constant so does the need for both continuous measurement and deep-dives at specific points in time. By analysing key moments in a more incubated way, you can effectively take a freeze frame for future benchmarking, as a litmus test against bigger goals or activities, or simply to measure campaign performance.
We sometimes call this the ‘lean forward and lean back’ approach. Balancing your time between looking at the bigger picture and diving into detail when it counts. If you only ever do one, you risk missing small but potential mounting issues - or if your focus is to narrow it can lead to diverging objectives and ineffective investment.
With an analytics report summary you get a clear picture that outlines performance and key metrics in a snapshot that makes it easier to determine what’s worked and what hasn’t.