Whitepaper
November 24, 2019

What do people think about your organisation?

Reputation – a must have intangible asset for every organisation. 

It’s how people feel about you. It’s the first thing an individual thinks when they hear your organisation’s name, a product or service you offer and the associated emotion that comes with it. 

Reputation takes years of cultivation, but can be destroyed in an instant. A lapse in judgement, an uncontrollable event, a misspoken word, a bad product batch or a simple misunderstanding. 

In this whitepaper we look at reputation analysis. We discuss how perception plays a major role, and how trust is the formula for building opportunity. We also look at examples of organisations and their reputation since crisis hit. 

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