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Whitepaper
July 8, 2021

Isentia VN TRENDSPOTTING REPORT – Too Much of a Good Thing?: The Double-Edged Consumption of Instant Noodles

In Vietnam, instant noodles are negatively perceived on Mainstream and Social media for being said to have bad health effects, harmful ingredients, and insufficient nutrition. Yet the consumption volume of instant noodles was in the top five globally throughout the years.

With more than 96 million people, the Vietnam market remains a potential demand for this category, especially when Vietnamese people have a profound favour for its rich taste and convenience.

Isentia, the leading media intelligence organisation in Asia-Pacific, has uncovered the latest trends on the Vietnamese opinion on instant noodles.

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