The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, it is the pharmaceutical, healthcare, and wellness industry that is expected to skyrocket in growth. Companies in this industry across the Southeast Asian markets have been pushing to evolve their business strategies to stay afloat and maintain their business continuity amid the pandemic.
In this whitepaper, we set out to uncover on-the-ground discussions of the notable trends and brands within the pharmaceutical, healthcare and wellness industry in Singapore, Malaysia, Vietnam, the Philippines, Indonesia, and Thailand. We identified key trends, markets, and brands that have led mainstream media coverage and social conversations in Southeast Asia.
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Since March 2020, Malaysia’s tourism and hospitality sector has lost over 80% of its business due to strict movement control orders imposed by the government to curb the rapidly increasing COVID-19 cases. From June to September of last year, domestic travel was allowed as Malaysia eased up on lockdowns nationwide, however, this did little to […]
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Globalisation has encouraged Vietnamese people to study the English language. It’s impossible to ignore that motivation for Vietnamese learners to be fluent in English can somehow help boost our self-esteem, make us feel “cooler”, and, of course, receive admiration from everybody for being a language master. Money-saving learning methods are preferred by Vietnamese people when […]
In Vietnam, instant noodles are negatively perceived on Mainstream and Social media for being said to have bad health effects, harmful ingredients, and insufficient nutrition. Yet the consumption volume of instant noodles was in the top five globally throughout the years. With more than 96 million people, the Vietnam market remains a potential demand for […]
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