The COVID-19 pandemic has placed incomparable high demands on the pharmaceutical and healthcare industry and its ability to adapt and respond has intensely demonstrated its capacity to bring about their research, solutions, and innovations to the global stage faster than expected. While we have experienced businesses fluctuate in demand due to the lockdowns and quarantines, it is the pharmaceutical, healthcare, and wellness industry that is expected to skyrocket in growth. Companies in this industry across the Southeast Asian markets have been pushing to evolve their business strategies to stay afloat and maintain their business continuity amid the pandemic.
In this whitepaper, we set out to uncover on-the-ground discussions of the notable trends and brands within the pharmaceutical, healthcare and wellness industry in Singapore, Malaysia, Vietnam, the Philippines, Indonesia, and Thailand. We identified key trends, markets, and brands that have led mainstream media coverage and social conversations in Southeast Asia.
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