Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
In today’s 24 hour news cycle, it’s more important than ever for organisations to have a plan in place. Time is of the essence. Not only do organisations need to be ahead of crisis when it happens, a crisis management plan is required otherwise there’s a risk of misinformation being shared.
The cause of a crisis and the means to resolve it may not be clear, yet its resolution should be approached as quickly as possible or your organisation’s reputation could be damaged.
In this whitepaper, we explain: how to identify a crisis; how different types of crises can affect your organisation; and the steps to take when creating your crisis communication plan. Our proactive crisis management framework will give you the tools you need to manage crisis before it hits, for its duration and its aftermath.
Getting it right can bring immense reward to your organisation from stakeholder satisfaction to company profitability, but getting it wrong can have severe ramifications to your reputation.
Learn how your organisation can better prepare for a crisis. Get the full report here
Marketing Specialist – Lead Gen at Isentia
Louise is an experienced content marketing professional who translates Isentia’s marketing strategy into impactful and effective marketing campaigns across multiple channels. As the Lead Gen Marketing Specialist for Isentia, Louise enjoys creating informative and engaging content for media and communications professionals.