Unfortunate events occur throughout the life of an organisation and in our ever-changing environment, no two crises are the same. This makes effective crisis management a more dynamic and demanding process than many organisations expect.
In today’s 24 hour news cycle, it’s more important than ever for organisations to have a plan in place. Time is of the essence. Not only do organisations need to be ahead of crisis when it happens, a crisis management plan is required otherwise there’s a risk of misinformation being shared.
The cause of a crisis and the means to resolve it may not be clear, yet its resolution should be approached as quickly as possible or your organisation’s reputation could be damaged.
In this whitepaper, we explain: how to identify a crisis; how different types of crises can affect your organisation; and the steps to take when creating your crisis communication plan. Our proactive crisis management framework will give you the tools you need to manage crisis before it hits, for its duration and its aftermath.
Getting it right can bring immense reward to your organisation from stakeholder satisfaction to company profitability, but getting it wrong can have severe ramifications to your reputation.
Learn how your organisation can better prepare for a crisis.
Get the full report hereThe effects of the COVID-19 pandemic are being felt far and wide. During these times of crises, choosing the right brand messaging and behaviour plus executing it at the right time can instil greater meaning to your brand and strengthen customer relationships.
In this crisis management blog series we have looked at different leadership profiles based on their media coverage. From disruptive leaders that charge ahead and promote themselves along with their brand, to corporate leaders who are hesitant to build this kind of profile and instead promote a company wide view.
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