Ideas - Isentia website

Ideas are the lifeblood of innovation. At their most extreme, they change the world, but more often, they make incremental changes to way we live our lives or interact with the world around us. Some of these are our ideas – and some are other peoples:

3 ways PR pros can reach Australian women in the social space

The world of technology has traditionally been perceived as a male-dominated arena, one in which pale-skinned geeks lusted over the latest gadgets and gizmos in poorly lit basements, leaving women sid ...

April Fool's - Your Next Marketing Campaign Idea

The first of April is the one day each year big businesses and individuals can get away with telling lies. From the creative and enlightening through to the outright bizarre, news stories have broken ...

Automating engagement with chatbots

We really are living in the culture of now. When an individual wants an answer, a piece of information or just some entertainment, they want it at the tip of their fingertips and they want it now.

China's Omni-channel Marketing Boom

Omni-channel marketing provides a seamless experience, regardless of channel or device. This allows customers to engage with a company in a physical store, a website, mobile app or social media.

Embracing automation: How to drive value for your business in 2018

The benefits of automation go far beyond cost savings. From elevated insights to industry disruption, here’s how to truly benefit from this emerging technology.

How To Avoid A Social Media Campaign Disaster

Here are five things to consider before putting together a social media campaign, to ensure it’s successful and achieves the results you want.

How To Be Awesome On Social Media

Any mobile app maker that isn’t leveraging social media to connect with its current and potential users is wasting huge opportunities. But it’s not enough to get social media; you need to get social m ...

How To Generate Sales Through Live Streaming?

Live streaming is becoming a leading sales platform in China.

How To Grow Your Business With Snapchat?

Rather than reaching a mass audience, Snapchat allows you to send messages directly to your group of subscribers. Snapchat messages or ‘stories’ allow you to combine photo, video, text and audio in a ...

How to use Twitter to approach journalists

A report in 2013 showed that nearly 60 per cent of journalists worldwide were using Twitter, and they also make up the largest and most active verified group on the social media platform. It’s an impo ...

Let go, adapt and grow

While change is easy to understand as a concept, we’re naturally uncomfortable with what it throws at us. A demand for experimentation, letting go of old thinking and embracing entirely new approaches ...

Moving away from the Shannon and Weaver model

So much of one’s daily life revolves around communication. Throughout history, communication has been studied thoroughly, with a number of experts positing models and theories about what encompasses t ...

The 7 Deadly Sins Of Writing A Media Release

A media release that stands out from the crowd is much more likely to gain traction and, if you have accurate media tracking tools in place, can reveal a lot about your target demographic and its awar ...

The KFC Approach

The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an en ...

TV News Network

Whether we like it or not, news networks play a huge role in how we form opinions. In fact, the news can be so powerful, it can even shape other news networks’ perceptions of truth

Twitter Dominating The Mediascape

With 316 million users sending half a billion messages everyday, the importance of Twitter from a communications point of view can't be ignored. Regardless of the industry your organisation operates i ...

Upskill in Digital Marketing

The digital marketing landscape is constantly changing, so keeping up with best practice across various platforms, tactics and strategies can be difficult. Thankfully, there are numerous certification ...

Using bench marking to stay ahead of the competition

Clients don't really care for how an organisation has bettered its inward-facing processes and will always be more interested in where they can obtain a superior quality product or service. This, in t ...

Want to be a Weibo Guru?

With over 600 million registered users and 100 million daily users, Weibo is one of China’s most popular social networks – and one that is essential for brands looking to reach Chinese consumers

What the world needs: A content integrity index

The term is 'content shock'. Coined by Mark Shaefer, effectively it means that as we exponentially increase the content we produce, eventually that will intersect with our limited human capacity to co ...