Doug Snedden 

Doug Snedden

Non-Executive Chairman 

Douglas (Doug) Snedden was appointed to the Isentia board in November 2017, as an Independent Non-Executive Director and Chairman. Throughout his career Doug has been an active member of the community serving on the board of arts, medical and community organisations. This has included previous board positions with St. Vincent’s Hospital Sydney, The Sydney Theatre Company, The Black Dog Institute and the St James Ethics Centre.

Formerly Managing Director of Accenture Australia and New Zealand, Doug is currently a Non-Executive Director of OFX Ltd, Chairman of Chris O’Brien Lifehouse, Odyssey House McGrath Foundation and the Accenture Foundation and a member of the National Library of Australia Council.

Pat O'sullivan

Pat O'Sullivan

Non-Executive Director

Patrick (Pat) was appointed to the Board in May 2014 as an Independent Non-Executive Director. He is also Chair of the Audit and Risk Committee. Pat has over 30 years of international commercial and business management experience, including holding various senior management and board positions. He is currently Chairman of and Local Agent Finder and a non-executive Director of Limited, APN Outdoor Group Limited, Little Company of Mary Healthcare and Marley Spoon.

Pat was formerly Chief Operating Officer and Finance Director of Nine Entertainment Co. as well as serving as Chairman of NineMSN and as an independent director of iinet Limited. Prior to his role at Nine Entertainment Co, Pat was the CFO of Optus, and held a number of positions at Goodman Fielder, Burns, Philp & Company, and PwC. Pat is a member of the Institute of Chartered Accountants in Ireland and Institute of Chartered Accountants in Australia and is a graduate of the Harvard Business School’s Advanced Management Program.

Fiona Pak Poy

Fiona Pak-Poy

Non-Executive Director

Fiona was appointed to the Board in May 2014 as an Independent Non-Executive Director. Fiona is also Chair of the Nomination and Remuneration Committee and a member of the Audit and Risk Committee. Fiona brings significant experience gained particularly with technology companies. She is currently a non executive director of MYOB Group Limited, The Sydney School of Entrepreneurship and the Securities Industry Research Centre of South East Asia (SIRCA). Fiona is a member of ASIC’s Director Advisory Panel. Previously, she was a member of the board of StatePlus, the Federal Government’s National Precincts Board and Innovation Australia Board where she Chaired or was a member of a number of the innovation committees.

Fiona was a General Partner of an Australian venture capital fund that invested in Australian technology companies. She also served as a Councillor of the Australian Venture Capital and Private Equity Association (AVCAL). Prior to this, Fiona co-founded a catalogue and e-commerce business, was a strategy consultant with The Boston Consulting Group, an R&D engineer at Stratco and worked with consulting engineering firm Pak-Poy and Kneebone.

Fiona received an Honours Degree in Civil Engineering from the University of Adelaide and a MBA from Harvard Business School.


Travyn Rhall

Non-Executive Director

Travyn Rhall has over 30 years experience as a Consumer Insights and Analytics executive based in Sydney, New York and London. Mr Rhall was Global CEO from January 2016 to December 2017 of Kantar Insights, a division of Kantar, the data investment management arm of WPP plc, an FTSE100 integrated media, marketing and communications group. As Global CEO, Mr Rhall was responsible for WPP/Kantar’s portfolio of leading Consumer Insights brands which included Millward Brown, TNS, IMRB (an Indian Insights business), Kantar Japan and Lightspeed (an online and mobile survey research provider). These businesses had combined revenue of US$2.5 billion and over 15,000 employees. From 2006 to 2013, Mr Rhall was Regional CEO of Millward Brown for Africa, Middle East and Asia Pacific and then Global CEO from 2013 to 2015.

During this period, Mr Rhall executed strategies that resulted in exceptional growth especially in China and South East Asia, and the successful integration of a number of acquisitions in Analytics, Consulting and Digital Advertising Effectiveness. He also led the analytics practice globally within Millward Brown. From 1998 to 2006, Mr Rhall held various roles at AC Nielsen in New York and Sydney including Managing Director of Asia Pacific. Prior to his roles at ACNielsen, Mr Rhall held senior executive roles at Roy Morgan Research and the Australian Bureau of Statistics where he was Director of Statistical Methods. Mr Rhall is a Fellow of the Australian Institute of Company Directors and the Market and Social Research Society of Australia. He has a B.A. (Hons) in Statistics from Macquarie University and Graduate Diploma in Economics from the Australian National University (ANU).

 Justin Kane

Justin Kane

Non-Executive Director

Justin is Director of Research and a Founding Partner of Gilead Capital LP, an investment management firm located in New York. Gilead Capital is Isentia’s largest shareholder and currently owns 15.4% of issued capital. Justin has extensive experience in the investment management and technology industries.


Jeffrey Strong

Non-Executive Director (alternate to Justin Kane)

Jeffrey is the Chief Investment Officer, Managing Partner and a Founding Partner of Gilead Capital LP. He has a long career in investment management and broad experience as a director on company boards across Europe and North America. Jeffrey is a Director of MCS Holdings Ltd and was previously a Director of Landauer Inc, TPC Group and Treveria plc.