Welcome to Isentia. Where sophisticated media intelligence meets unrivalled insights. 

We’re the leading authority on media intelligence and insights.

Powered by industry-leading technology and inspired by our team of renowned experts, our mission is to help organisations leap forward, into places only genuine insight can take them. We’ll give you a wealth of relevant information, at speed and in a single integrated view, that enables
you to take knowledge further and get an edge over the competition.

We seek to discover, to question, to inform - to be the reason you are trusted. ALWAYS.

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Our Vision

We make the complex simple.

We are an extension of our client’s organisation. We add smart tech and even smarter people, and we are always with our clients when they are making important decisions.
We work at pace, are energised, passionate, curious and think courageously.

Our History 

Since being founded in 1982 by Sydney advertising pioneer Neville Jeffress, Isentia has continued to grow and diversify for over 45 years.

Not long after opening, and with a vision to reshape the national media intelligence landscape, Mr Jeffress merged Media Monitors with other enterprising Australian companies, founded by Ian Parry-Okeden and Richard Croll.

With service excellence a priority, and as the internet began to connect the world in new ways, the organisation continued to adapt and prosper through the 1990s. By the early 21st century, the media landscape was changing rapidly. Isentia embraced the new online world by providing digital content and launched its groundbreaking Mediaportal solution.
CEO John Croll with David Liu celebrating the opening of the Beijing Office

Success and innovation naturally led to international expansion, and between 2004 and 2008 the company opened offices in Singapore, merged with Media People in New Zealand, and consolidated in mainland China through the purchase of Sinofile.

A Malaysian and Hong Kong office followed and, as a new decade dawned, further client and business expansion was to come.

Already a proven listener in the global village of online conversations, adding Asia’s leading online business intelligence company Brandtology and Australian social media monitoring firm BuzzNumbers to the Isentia family reflected a vision to integrate the world of social and traditional media.

Media Monitors CEO John Croll and Brandtology CEO Eddie Chau exchange signed contract.

In 2011, when Isentia acquired MediaBanc, South East Asia’s largest and most experienced media intelligence organisation, the organisation added the Philippines, Thailand, Indonesia and Vietnam to its client offering.

Today, Isentia is a public company after floating on the Australian Securities Exchange in June 2014 (ASX:ISD), powered by industry-leading technology and inspired by our team of world-class experts. Our growing team includes the best people working together across different locations, all with one focus and a passion for the industry. 

We all share a vision to reinvent media intelligence to make it more than a measurement tool or frame of reference, but a go-to resource in developing our clients' business strategies. We do this by being curious and passionate about creating value for our clients by informing their decision-making with data, and shaping their conversations with highly impactful content.

Every day, from Beijing to Bondi, we relish that challenge.


Learn more about our services or visit our investor information section.