Information without insight is noise. Insight without action is useless. That’s why we’ve reinvented media intelligence – to make it more than a measurement tool or frame of reference, but a go-to resource in developing our clients’ strategies.
We call it real data intelligence.
Real data intelligence is centred on our clients – creating value for their organisation by informing their decision-making with data, and shaping their conversations with highly impactful content.
Powered by industry-leading technology and inspired by our team of world-class experts, our vision is to help organisations leap forward into places only genuine insight can take them.
Our view of the way our business will look in 2020 focuses on fully integrating our three business streams, namely Media & Intelligence, Research & Insights, and Strategy & Content to ensure we are:
Powered by technology.
Inspired by people.
Since being founded in 1982 by Sydney advertising pioneer Neville Jeffress, Isentia has continued to grow and diversify for over 45 years.
Not long after opening, and with a vision to reshape the national media intelligence landscape, Mr Jeffress merged Media Monitors with other enterprising Australian companies, founded by Ian Parry-Okeden and Richard Croll.
With service excellence a priority, and as the internet began to connect the world in new ways, the organisation continued to adapt and prosper through the 1990s. By the early 21st century, the media landscape was changing rapidly. Isentia embraced the new online world by providing digital content and launched its groundbreaking Mediaportal solution.
Success and innovation naturally led to international expansion, and between 2004 and 2008 the company opened offices in Singapore, merged with Media People in New Zealand, and consolidated in mainland China through the purchase of Sinofile.
A Malaysian and Hong Kong office followed and, as a new decade dawned, further client and business expansion was to come.
Already a proven listener in the global village of online conversations, adding Asia’s leading online business intelligence company Brandtology and Australian social media monitoring firm BuzzNumbers to the Isentia family reflected a vision to integrate the world of social and traditional media.
In 2011, when Isentia acquired MediaBanc, South East Asia’s largest and most experienced media intelligence organisation, the organisation added the Philippines, Thailand, Indonesia and Vietnam to its client offering.
Today, Isentia is a public company after floating on the Australian Securities Exchange in June 2014 (ASX:ISD), powered by industry-leading technology and inspired by our team of world-class experts. Our growing team includes over 1,200 people working together in more than 15 countries.
We all share a vision to reinvent data intelligence to make it more than a measurement tool or frame of reference, but a go-to resource in developing our clients' business strategies. We do this by being curious and passionate about creating value for our clients by informing their decision-making with data, and shaping their conversations with highly impactful content.
Every day, from Beijing to Bondi, we relish that challenge.