Innovation is the result of many moments
It has been said that good ideas are not born out of divine inspiration, or an epiphany, but are in fact built up over long periods of time. Gathering speed as we accumulate more little moments of brilliance over time.
That’s how we look at innovation.
We create moments to learn, to experiment, to play, to collaborate and combine this with different minds that span various disciplines and geographies.
We continually working to create more value for our clients through our technology and by thinking differently. It’s not just about product and keywords, but looking at changing market trends, engaging client advisory boards and diving into user behaviour - amongst other things. As a company, our goal is to help clients leap forward, and through innovation we can bring more to the table - and bring them along for the journey.
If you’re interested in learning more about our Client Advisory Boards in Australia, New Zealand and Singapore contact our team now.
Did you know we were listed in Australian Financial Review’s 50 Most Innovative Companies for 2017! Learn more now.
The data-driven imperative
Inevitable forces continue to drive a data-driven agenda.
Audiences are changing, society is changing, technology is changing and the business landscape is changing.
Technological developments and multi data point integration will help Isentia clients find the signal amongst the noise of their media coverage to predict patterns and create strategies that maximise opportunities or minimise risk.
Data is driving the agendas of most organisations, and by 2025 global data volumes will grow to 163ZB (that is a trillion gigabytes).
Data is all around us but at the moment, less than 0.5% of the data generated is categorised and analysed. Every second of every day we create new data. We perform 40,000 search queries every second on Google alone, for example, which makes 3.5 million searches per day or 1.2 trillion every year.
We are seeing, experiencing and creating huge volumes of analysable data every day. Not to mention the wider environmental forces that will continue to change the data we create.
- Audiences are changing
- Society is changing
- Technology is changing, and
- The business landscape is changing.
Some of this data is relevant to organisations, most isn’t, but finding the signal in the noise is the key to great data gathering and media analysis.
Mediaportal is centred on our clients – creating value for their organisation by informing their decision-making with data.