Our in-depth qualitative analysis can help you identify the factors driving certain trends or patterns affecting your business.
A media analysis report might include identification of a gap left by competitors, an opportunity to seize thought-leadership on an emerging issue, a likely legislative initiative based on patterns of political comment, a change in product packaging/distribution method or the answer to a specific question that is essential for your decision-making.
Our specialist team work with you to unpack and understand your business, desired performance outcomes and key audiences to ensure a quality and relevant report is delivered, every time.
Through relevant partnerships, our team also has access to unique sources of data that go beyond keywords to uncover conversations and behaviours that aren’t searchable. We’ll also work with additional data sets supplied by our clients that can take our research further - ensuring the insights provided back to you are trusted, informed and well-rounded.