When news breaks, the world turns to chaos and blur.
Whether you had an inkling that an issue may break, or are thrown into the spotlight due to changes triggered by your industry, competitor or consumer events - breaking issue reports can help you re-claim that focus and manage next steps, with the right information at hand.
As soon as a crisis hits or a story unfolds, we start pulling together a 24hr picture for your team around what’s happened in the media and whether coverage has been favourable. From how many stories were on TV versus radio, to how public perception evolved - a snapshot when an issue breaks can be incredibly valuable to help you take action to get back on the front-foot.
We can also look at where the story originated from, and which voices were the loudest.
Focusing on this insight retrospectively can further help you build strategies to better respond to issues in future, develop training materials, or even identify media allies that could help redirect key messaging or rectify misinformation with particular audiences.
If you’re considering a launch for a new product, policy or introducing a major change, these reports can be as beneficial proactively as they are reactively. Better understand reactions, media coverage and messaging performance to make the most out of your efforts.