Adopting a dedicated social media strategy is critical for businesses to develop the expected level of intimacy with their target audience and achieve their desired marketing outcomes. It is also an effective way to mitigate online risks.
Step closer to your target audience with an effective social media strategy
By working with Isentia, you will benefit from the support and guidance of a team that has developed social media strategies for some of the world’s biggest brands. We live and breathe branded social media and understand how to combine made-for-social content with real-time engagement to foster online communities of brand advocates.
When we develop a comprehensive social media strategy for your brand, our engagement includes:
- Setting social media objectives and goals.
- Brand persona creation.
- Competitor reviews.
- Social listening of the current market.
- Channel selection.
- Made-for-social content planning and calendars.
- Risk mitigation policy.
- Campaign creation.
- Amplification strategies.
- Social measurement and reporting tactics.
- Social benchmarking.