Uncover the whole story.
Coverage is your window into relevant, integrated media items that can help accelerate decisions and drive your organisation forward.
With Mediaportal, you have the ability to see more than ever before. Analyse everything from how many media items you have to whether your coverage is indicating positive, negative, or neutral sentiment – giving you the power to quickly understand tone and take action.
Powered by Natural Language Processing, Mediaportal’s automated sentiment uses powerful machine learning models to analyse your media items based on the language used. And with the added power to manually override sentiment, you’re in complete control.
Whether it’s a tweet, blog or interview, coverage is the launch pad to explore your news, see more detail, discover its origins, tweak keywords, search for that hot topic, or even compile, analyse and share what you’ve uncovered.
Better yet, while you’re taking action, our Mediaportal engine will continue to source, crunch and serve back what’s relevant to you and your goals, 24/7 and 365 days a year across the whole media landscape.
Whatever you need – online, print, broadcast, digital, social – we’ve got you covered.