King Content proudly accepted a globally recognised Incite Group social media award for its innovative campaign ‘Oliving the Life’ for Hans Smallgoods. The company accepted the award on 20 June in New York at the 2016 Corporate Social Media Summit, which recognises agencies around the world for innovative social media campaigns. King Content and Australian brand Hans Smallgoods join an elite group of winners including Capital One, Qantas, Dell and Jennifer Dominiquini (BBVA – Chief Marketing and Digital Sales Officer).
As part of an end to end digital strategy, King Content created a content hub www.olivingthelife.com.au for an audience looking for inspiration around the Mediterranean lifestyle. The winning strategy involved working with Bec and Lleyton Hewitt as brand ambassadors and positioning them as pioneers of Oliving the Life. The campaign launched the week of the Australian Open, which was Lleyton Hewitt’s last championship before retiring.
The King Content social team increased brand uplift and engaged with the audience across multiple channels, applying A/B testing, tactical audience targeting (including retargeting) and trialling different advert objective tools.
Results exceeded forecasted KPIs in the first four weeks:
- Over one million views of the launch content across platforms.
- Over 49,000 website visits.
- Over 20,000 likes, comments and shares.
“We are very pleased to be recognised for our efforts,” says Claire Austin, Head of Audience – Sydney and Europe, King Content. “Social media channels, especially Facebook, change so frequently and we need to ensure we are constantly learning, testing, adapting and really evolving with the changes to ensure we stop at the top of the social game. This was exactly what we did during this six-month campaign for Hans and it certainly paid off.”
Gerard Smith, GM Sales, Marketing and Innovation, Hans Smallgoods, also commented on the win: “We have been extremely pleased with the results from this campaign, it has been a first for us and it’s great to be recognised at a global level.”
Watch one of the campaign videos here.