How to: influence conversation in the digital age

It used to be that traditional newsrooms held all the power when it came to investigating, making and distributing the news. Each day was driven by the morning newspaper, radio talkback through the day and 6pm every night on television. The disruption of the media is in full swing and with no sign of stopping. Read the independent research report on how to influence a conversation in the digital age, sponsored by Isentia.

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