How to: influence conversation in the digital age

It used to be that traditional newsrooms held all the power when it came to investigating, making and distributing the news. Each day was driven by the morning newspaper, radio talkback through the day and 6pm every night on television. The disruption of the media is in full swing and with no sign of stopping. Read the independent research report on how to influence a conversation in the digital age, sponsored by Isentia.

Similar Posts

The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to...

Content marketing elements that are commonly...

As the digital world evolves quickly, marketing practitioners have learned to catch up too. One of...

 Size isn’t everything: Social media’s...

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing....

Insights: An Insider's Guide for Enterprise Brands...

I’ve been completing media analysis for clients across the Asia Pacific region for over ten...

Important social insights for the entertainment...

There’s no business like show business. With its wide and active fan base, and diverse...

 Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools....