Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts. But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. 1. Engagement rates on posts Measuring... continue reading

Messaging mastery on the big four social media platforms

Great content is about tailoring your messaging to your audience. Here we consider how you can make your posts on the big four social media platforms work harder for you. With so many platforms for consumers to engage on today, brands need to consider how messages are presented across multiple channels so as to make the most of each platform’s individual tools. Each platform has its own tone, etiquette and rules of engagement based on... continue reading

How are brands getting digitally creative in China?

According to CNBC, China is one of the world’s biggest luxury markets, securing close to ¥135 billion (€18 billion) in sales last year. It's no wonder then that in recent years, some of the world’s largest luxury brands have made a strong push to get cut-through in the Chinese market, and now they’re using digital to do it. From campaigns on Chinese social media behemoth WeChat to partnerships with leading Chinese influencers, here are a few ways that... continue reading

Social Media Snapshot: Gain Insights with Topic Data

See how social data has boomed over the past two years in our infographic. continue reading

Webinar: Social Media Crisis Management

Social media crisis management is about damage control. We’ve all seen the examples, heard of the backlash, and are often concerned about what we would do in a social media crisis. In this month’s webinar, we’ll look at how to prepare and avoid a crisis, as well as best practices should one eventuate. continue reading

Webinar: Digital content's impact on news

    With the newsroom environment changing significantly, being able to gain traction isn't easy. What does print vs online really mean, is content just content? This month's webinar with Isentia's Gareth Kidd explores how stories break and how those stories can change and develop over time as they are published on social media, online news sources, print and broadcast.    continue reading

How to: influence conversation in the digital age

It used to be that traditional newsrooms held all the power when it came to investigating, making and distributing the news. Each day was driven by the morning newspaper, radio talkback through the day and 6pm every night on television. The disruption of the media is in full swing and with no sign of stopping. Read the independent research report on how to influence a conversation in the digital age, sponsored by Isentia. continue reading

Social media highlights: What made us click in 2015?

Social media users demonstrated the power of the global tribe in 2015 – whether it was through turning a profile pic rainbow in support of same-sex marriage or joining forces to reunite an individual with a treasured lost camera, toy or piece of jewelry. This had a huge impact on what cut through the noise in two key ways. Firstly, users have become powerful moderators of social platforms. Poor-quality content put up by businesses suffered death... continue reading

How to leverage the power of the web during a crisis

There’s nowhere for organisations to hide in a crisis. There was a time where you could hide behind a journalist’s deadline, let a phone call go unanswered and simply refuse to reply to a telegram/letter/email/smoke signal. But not anymore. There is one reason, and one reason alone, that sticking your head in the sand is no longer an option. As a very smart man said: “oh, they have the internet on computers now!” – Homer Simpson, 1998. Many issues in... continue reading