What to expect in content marketing in 2017?

This year, many companies have considered content marketing as a game-changer and embraced the importance of it for their business. According to a report from the Content Marketing Institute, 32% of a B2C organisation’s total marketing budget goes to content marketing, while 38% of the respondents said they effectively use content marketing. In case you’re wondering what awaits content marketing in 2017, here are a few trends to watch out... continue reading

Be an advocate of the truth, learn to refine hoax news on social

What would you choose: being “uninformed” or “misinformed”? Today, being “uninformed” is not caring about the latest news or simply not being active on social media, whereas “misinformed” people are those active on social media, assuming they know everything, but get their information from a hoax source, which they then often share. Both Google and Facebook have announced plans to eliminate the circulation of fake news, kicking the fraudsters off... continue reading

Content marketing elements that are commonly ignored

As the digital world evolves quickly, marketing practitioners have learned to catch up too. One of the most common terms you probably frequently heard these days is the ‘Content Marketing’. It is a marketing technique of creating valuable content and distributing it to a defined audience with the goal of making profitable customer actions. Content marketing examples could be videos, infographics, blogposts, and whitepapers. With so many brands... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading

SEO: In-house, or outsource?

Companies big and small know the significance of improving online visibility and reach, specifically keeping up with trends and the latest online marketing techniques. However, there is always room for improvement when it comes to setting and achieving SEO goals. Many businesses are still unsure when deciding whether to outsource or keep services in-house. It’s a common dilemma, particularly when implementing a search engine optimisation... continue reading

How to secure your Facebook business page

  As technology develops, cyber offenders are also keeping up with the latest tricks and workarounds to succeed. The cost of cybercrime continues to grow, with a report from Juniper Research predicting  a $2 trillion bill by 2019. Hacking, stealing personal data, cyberbullying and more are rampant on social channels in particular. While most may think only personal data is at risk, your Facebook business page is also vulnerable to hacking.... continue reading

Four things social listening and data analytics have in common

Social listening provides valuable insights into your customers’ online behaviour. Thanks to recent advances in technology, getting to know your customers' habits and activities is easier than ever. Where once companies relied on information extrapolated from surveys, digital data analysis now enables us to look at vast amounts of information in very close detail. Marketers can access digital reports in real-time that include information relating to... continue reading

CSR may paint a pretty picture – but it gets real results too

Corporate Social Performance (CSP) – aka Corporate Social Responsibility – can often be swept under the rug in favour of more traditional money-making activities. However, zero efforts can be as strong a brand marker as a $1 million investment. So which end of the spectrum would you prefer to be closer to? Here are three reasons why your organisation can benefit from a strong Corporate Social Performance strategy.   “We will... continue reading

The Rio Olympics in Australian media – who came out on top?

The Olympics may be over for now, but the legacy lives on… read our stats about the Games in media continue reading