Isentia Newsletter

The Isentia Eye
Isentia Newsletter Aug 2016
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Five tips to make your content more readable

Five tips to make your content more readable

Quality written content for a digital space involves grabbing a reader’s attention immediately and ensuring there is no let-up in concise, engaging points that are both thought-provoking and...

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How cognitive computing can improve your brand’s reputation

How cognitive computing can improve your brand’s reputation

Businesses today are only in the early stages of realising the cognitive computing potential for marketing and branding purposes. The implications for increased accuracy, efficiency and ultimately...

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 Isentia wins CMO Asia Award for Best use of Social Media Analytics

Isentia wins CMO Asia Award for Best use of Social Media Analytics

Isentia is proud to announce it has won the award for Best Use of Social Media Analytics at the recent CMO Asia Awards presentation at Pan Pacific Marina Square in Singapore for our work with DBS Bank.

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The rise of the data-driven CMO

The rise of the data-driven CMO

Traditionally, the chief marketing officer (CMO) was responsible for all marketing-related activities in a company. Sometimes managing a team, or if it’s a smaller company doing it all...

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Smart cities: The way of the future?

Smart cities: The way of the future?

Smart cities promise to improve our working lives, enhance our leisure as well as help restore the environment. Through the power of technology, many of the problems we face today, from traffic jams to pollution, will be eased or solved entirely. Leading the charge is Singapore – planning to become the world’s first smart city-state.

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Facebook topic data - the key to unlocking true marketing success

Facebook topic data - the key to unlocking true marketing success

People talk a lot about the evolution of marketing over the past decade or so, citing the increased role data plays in allowing marketers to make smart and informed decisions about their audience,...

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How are brands getting digitally creative in China?

How are brands getting digitally creative in China?

According to CNBC, China is one of the world’s biggest luxury markets, securing close to ¥135 billion (€18 billion) in sales last year. From campaigns on Chinese social media behemoth WeChat to partnerships with leading Chinese influencers, here are a few ways that brands are using creative digital marketing to captivate the world’s biggest country.

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Everyone’s using Pokémon Go for marketing! But should you?

Everyone’s using Pokémon Go for marketing! But should you?

Pokémon Go is the most recent online gaming phenomenon, attracting just under 21 million daily active users in the United States, and being used for an average of 43 minutes per day – higher than Whatsapp, Instagram, Snapchat, and Facebook Messenger. Naturally, brands have been quick to jump on board to reach new users and audiences...

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How to deal with poor reviews and ratings on Facebook

How to deal with poor reviews and ratings on Facebook

As the digital world continues to evolve, organisations not making use of social media – perhaps for fear of negative reviews - are at risk of being left behind. With 1.65 billion monthly active users, each spending an average of 46 minutes a day on the platform, Facebook business pages are an important part of marketing and communications professionals’ toolkit.

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