Isentia Blog - Australia

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Meet Australia's social print audiences

Newspaper readers and social media users are not two different audiences. With the alleged divide growing between traditional and digital media, it can be easy to assume that consumers are splintering into two factions. However, a recent study from The Newspaper Works found this is just not true. Print media audiences are avid users of social media and vice-versa, as seen in the infographic segment tweeted out by Liquid Newsroom. What people think about media vs social audiences is a myth/ @NewspaperWorks — Liquid Newsroom (@StKonrath)... continue reading

Crikey Political Index 16 – 22 Apr, 2015: Barnett still unhappy about GST while East-West Link fails to rise again.

COAG continued to dominate political news over the past seven days, with a large dose of East-West Link argy bargy thrown in along with the continuing GST conflict and even some coverage of the impending cuts in federal health spending. As a result Victorian Premier Daniel Andrews jumped to second as he held firm on cancelling the multi-billion dollar road project, while WA Premier Colin Barnett was the unhappiest man in the room at COAG as the other states confirmed they would not consider any change to the GST funding formula. The other Premiers all moved up the list as well, while Health... continue reading

Common misconceptions about media monitoring

There are many common misconceptions about media monitoring that need to be cleared up sooner rather than later to give your brand the best chance of positive PR. Rather than letting your company succumb to the myths and misinformation being spread around, here are three of the most prevalent misunderstandings and the fact behind the fiction: There's more to media monitoring than the digital platforms. Myth #1 - You only need digital While digital platforms are becoming more important to media monitoring, this is by no means the only area you need to be covering. Tweets, online newspapers and blogs are of... continue reading

Top five issues in the Australian media: 11-17 April, 2015

Deaths of cricket legend Richie Benaud and New South Wales teacher Stephanie Scott lead headlines Much-loved former Australian cricket captain and long-term commentator on the game Richie Benaud, whose calmly intoned insights were the introduction to the game for generations of Australians, passed away last weekend aged 84. Former Prime Minister John Howard described Benaud as an enthuasiast and a gentleman “in the proper sense of the word”, with tributes flowing in from around the world. Flags at the Sydney Cricket Ground, NSW Parliament and at the Sydney Harbour Bridge were... continue reading

Is social engagement more important than ratings?

Social media is becoming an essential part of television broadcasting, according to one of the UK's leading production companies. The team behind internationally successful programs such as The X Factor, Britain's Got Talent and American Idol has acknowledged that the level of social engagement that a show can achieve is now the most crucial indicator of that programs success. Fremantle Media's chief executive of digital and branded entertainment, Keith Hindle, told the Guardian this year that activity on sites like Twitter and Facebook have now become just as, if not more important, than actual viewing numbers. Mr... continue reading

Crikey Political Index 2 – 8 Apr, 2015: Dropped coverage across the board as Easter holiday sees politicians and media check out for chocolate

The four day Easter weekend has seen our weekly political coverage drop significantly from past weeks, with the New South Wales election falling by the wayside in its aftermath and the focus more evenly spread between State and Federal issues. Social Services Minister Scott Morrison was a big mover this week after calling for possible repercussions for parents receiving welfare benefits that opt-out of vaccinations for their kids; while ongoing coverage of the Moss Review into the Nauru detention centre has seen worsening allegations about the department of Immigration and Morrison’s... continue reading

Balancing trust with engagement

It comes as no surprise that traditional media is typically more trusted than digital options, but this should not mean you focus your media monitoring efforts completely on one or the other. Recent studies have shown that engagement is a crucial factor in social and new media, making it an ideal platform for having conversations with consumers. Supporting traditional media campaigns on digital and social platforms is a good place to start, as it allows consumers to join in the conversation and share their own opinions on the content. According to a 2015 study by Radio Ad Lab (RAL), there are... continue reading

Top branded April Fool's jokes from around Asia Pacific

The first of April is the one day each year big businesses and individuals can get away with telling lies. From the creative and enlightening through to the outright bizarre, news stories have broken around the world about unbelievable press releases and inspired pranks. Whether your company was directly involved in the festivities or simply enjoyed the fallout from the sidelines, your media monitoring tools may have gone wild on April 1 this year. Here are just three of the best branded April Fool's jokes from the Asia Pacific region in 2015: Google's Panda update - Japan Google has never... continue reading

Social Media Snapshot: April 2015

Aiming to increase social media engagement? Then start creating shareable content. Check out our April Social Media Snapshot, with Instagram as the perfect platform for graphics. continue reading

Top five issues in the Australian media: 21-27 March, 2015

Cockpit voice recorder found with useable audio from fatal plane crash in French Alps While the World Cup quarter finals were fairly one-sided and predictable, with all four favourites winning through to the semis, the first semi-final between a resurgent South Africa and a Black Caps team in white hot form was an absolute belter, coming down to the second last ball of the match as New Zealand chased down almost 300 runs after a brief rain break shortened the match to reach their first ever Cricket World Cup final. Australian mother and son Carol and Greig Friday were on board Germanwings... continue reading