Isentia Blog - Australia

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or offering based on whether the brand is familiar to them, according to research collated by Nielsen. With that in mind, what can companies do to... continue reading

Australian Federal Issues Report, 18 - 24 July

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Starting Out in Online Marketing

There are plenty of ways to market your brand and services online, but it is important for marketers to understand the differences between the two. A wise man once said “I do not fear those who practiced one thousand moves one time, but I fear those who practiced one move one thousand times” – specialisation, i.e. focused and targeted practice, is more effective for practitioners and ultimately your brand. In this article, we will introduce some of the top techniques in online marketing. Email Marketing: Choose any email marketing provider you feel comfortable with. I personally use MailChimp to... continue reading

Top five issues in the Australian media: 18-24 July, 2015

Speaker Bronwyn Bishop has been criticised in the media for claiming over $5,000 to catch a helicopter from Melbourne to Geelong and back for a Liberal Party fundraiser, drawing further scrutiny on her expenses and Parliamentary entitlements across the past few years, including trips to the opera and a gift of 48 bottles of alcohol. Bishop admitted an error of judgement, repaid the claimed entitlements and paid a $1,307 fine. PM Tony Abbott has placed Bishop on probation. Labor has referred the matter to the AFP, who previously investigated former Speaker Peter Slipper for the misuse of over... continue reading

Crikey Political Index 16 - 22 July, 2015: The ‘age of entitlement’ is over – or is it?

After claiming over $5,000 in parliamentary entitlements for taking a chopper from Melbourne to Geelong, Speaker Bronwyn Bishop has been placed on probation by the PM and as a result will have to have a supervisor pilot in the passenger seat at all times. That’s probably not true, but questions over the ‘age of entitlement’ and what a probation means has pushed the Speaker and Shadow Minister for Finance Tony Burke into our top 20 this week, with Bishop topping the index in broadcast media and just ahead of the PM overall. New South Wales Premier Mike Baird has called for a rise in the GST to 15... continue reading

2 problems with marketing automation (and how media monitoring can help)

The world of marketing has developed drastically in recent years, and today the number of digital platforms an organisation can use to connect with its audience is staggering. While there's clearly a strong potential to build relationships with customers, managing the various modes of communication and connecting clients to relevant content continues to prove challenging.   Automation marketing is forecast to help organisations rake in $2 billion in 2020. In recent years, marketing automation has emerged to help marketers address these very concerns, and it's no exaggeration to say it's taken the world by storm.... continue reading

Quality over quantity: Are you unlocking ROI from your social strategy?

The practice of generating 'buzz' around a product, service or offering is now a well trodden path that many companies choose to follow in the digital space. After all, Facebook, Twitter et al collectively cater to billions of consumers. However, are businesses doing enough to ensure return on investment (ROI) in campaigns centred on these now critical channels? Research collated by McKinsey & Company suggested the answer is, perhaps, a no. This is due to the fact that many businesses focus on either encouraging would-be customers to engage with their offerings, or inspire influencers to freely... continue reading

The do's and don'ts of PR measurement

Brands rely on their PR teams to get across the right messages, and ensure that consumers are engaging with them. However, while devising a great campaign is a challenge, all the hard work will equate to nothing without garnering an idea of its impact. That's where PR measurement comes in.  Of course, there's good and bad to the practice. Some companies get it right by accident, many are more wise and ensure that they have the right tools in place to help. Here are a few of the do's and don'ts: Do measure engagement In any facet of business, utilising the most tangible will typically... continue reading

How is Thailand unleashing its inner social butterfly?

Succeeding in Southeast Asia depends not only on making sound business decisions within the unique cultural context of the region, but also on a company's ability to use media tracking to accurately measure the success of these decisions.    Internet penetration in Thailand   While traditional print media plays an integral role in this part of the world, the internet has become increasingly important in recent years. Indeed, the people of Thailand are spending a staggering seven hours online every day, according to the Electronic Transactions Development Agency as reported by the Bangkok post.... continue reading

Some sympathy for Greek no vote in Asia Pacific social media comments

Analysis of a sample from over 430,000 social media comments about the Greek referendum across the Asia-pacific region in the last two days by Isentia, Asia’s leading media intelligence company, has shown that opinion on the no vote in the recent Greek referendum is fairly evenly split, although with slightly more commenters critical of the decision to refuse further austerity packages in exchange for continued loans from the European Union than those supporting the no vote. This indicates generally lower levels of support for the referendum decision on social media in the Asia-Pacific than in... continue reading