Isentia Blog - Australia

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Top five issues in the Australian media: 11-17 April, 2015

Deaths of cricket legend Richie Benaud and New South Wales teacher Stephanie Scott lead headlines Much-loved former Australian cricket captain and long-term commentator on the game Richie Benaud, whose calmly intoned insights were the introduction to the game for generations of Australians, passed away last weekend aged 84. Former Prime Minister John Howard described Benaud as an enthuasiast and a gentleman “in the proper sense of the word”, with tributes flowing in from around the world. Flags at the Sydney Cricket Ground, NSW Parliament and at the Sydney Harbour Bridge were... continue reading

Crikey Political Index 9 – 15 Apr, 2015: GST carve up in the air as Hockey calls for change, Abbott steps back.

It was all about the Treasurers over the past seven days, with Federal Treasurer Joe Hockey coming close to knocking the PM out of top spot as debate over the division of GST revenue between the states dominated political discussion. WA Treasurer Mike Nahan was the other star of the show, slamming the funding formula that will see WA only receive 30 cents in every dollar of GST raised in that state, just as iron ore prices collapse. Nahan and WA Premier Colin Barnett received sympathy from Joe Hockey, which immediately sent a number of other State Treasurers and Premiers into a tizz, and PM... continue reading

Is social engagement more important than ratings?

Social media is becoming an essential part of television broadcasting, according to one of the UK's leading production companies. The team behind internationally successful programs such as The X Factor, Britain's Got Talent and American Idol has acknowledged that the level of social engagement that a show can achieve is now the most crucial indicator of that programs success. Fremantle Media's chief executive of digital and branded entertainment, Keith Hindle, told the Guardian this year that activity on sites like Twitter and Facebook have now become just as, if not more important, than actual viewing numbers. Mr... continue reading

Crikey Political Index 2 – 8 Apr, 2015: Dropped coverage across the board as Easter holiday sees politicians and media check out for chocolate

The four day Easter weekend has seen our weekly political coverage drop significantly from past weeks, with the New South Wales election falling by the wayside in its aftermath and the focus more evenly spread between State and Federal issues. Social Services Minister Scott Morrison was a big mover this week after calling for possible repercussions for parents receiving welfare benefits that opt-out of vaccinations for their kids; while ongoing coverage of the Moss Review into the Nauru detention centre has seen worsening allegations about the department of Immigration and Morrison’s... continue reading

Balancing trust with engagement

It comes as no surprise that traditional media is typically more trusted than digital options, but this should not mean you focus your media monitoring efforts completely on one or the other. Recent studies have shown that engagement is a crucial factor in social and new media, making it an ideal platform for having conversations with consumers. Supporting traditional media campaigns on digital and social platforms is a good place to start, as it allows consumers to join in the conversation and share their own opinions on the content. According to a 2015 study by Radio Ad Lab (RAL), there are... continue reading

Top branded April Fool's jokes from around Asia Pacific

The first of April is the one day each year big businesses and individuals can get away with telling lies. From the creative and enlightening through to the outright bizarre, news stories have broken around the world about unbelievable press releases and inspired pranks. Whether your company was directly involved in the festivities or simply enjoyed the fallout from the sidelines, your media monitoring tools may have gone wild on April 1 this year. Here are just three of the best branded April Fool's jokes from the Asia Pacific region in 2015: Google's Panda update - Japan Google has never... continue reading

Social Media Snapshot: April 2015

Aiming to increase social media engagement? Then start creating shareable content. Check out our April Social Media Snapshot, with Instagram as the perfect platform for graphics. continue reading

Top five issues in the Australian media: 21-27 March, 2015

Cockpit voice recorder found with useable audio from fatal plane crash in French Alps While the World Cup quarter finals were fairly one-sided and predictable, with all four favourites winning through to the semis, the first semi-final between a resurgent South Africa and a Black Caps team in white hot form was an absolute belter, coming down to the second last ball of the match as New Zealand chased down almost 300 runs after a brief rain break shortened the match to reach their first ever Cricket World Cup final. Australian mother and son Carol and Greig Friday were on board Germanwings... continue reading

When parody Twitter accounts become the voice for your brand

Having a corporate social media presence is crucial for keeping in touch with your customers and ensuring your brand's voice is engaged in the digital media conversation. However, not every social media account is all that it seems. In fact, many Twitter, Facebook and other profiles are not run by the named user at all. Instead, parodies, bots and trouble-makers post under a name chosen to create confusion or even cause damage to a brand. An example of this occurred in Malaysia last month, when a customer complaint provoked an unwelcome response from a fake profile. The Watsons Malaysia... continue reading

Top five issues in the Australian media: 14-20 March, 2015

At least eight Australians missing in Vanuatu as Cyclone Pam tops media coverage Eight Australians are among a group of volunteers missing in Vanuatu, five days after Cyclone Pam tore through the Pacific nation. The Department of Foreign Affairs and Trade says consular staff in Vanuatu are making every effort to contact and assist Australians in the country. Emergency aid has begun to reach some of the outlying islands, with hope that early warnings, concrete-walled homes and cave refuges have saved the region from a huge death toll. After a comfortable win over Scotland last Saturday,... continue reading