It’s the Season to be #Social

Stockings are waiting to be filled this Christmas, but will they contain the goods? Australians spent in record numbers in the lead-up to Christmas last year, according to the Australian Retailers Association (ARA), with those aged over 14 spending an average of $2,500 each in the six weeks leading to the event. With further growth predicted this year by the ARA, Australians are expected to spend $46.7 billion in retail stores over the same... continue reading

Top five issues in the Australian media: 21-27 November, 2015

PM Malcolm Turnbull told Parliament on Wednesday that men must lead by example to address violence against women, calling for a significant cultural change in Australia on White Ribbon Day and releasing new research that shows blaming domestic violence victims and downplaying its severity remains common. Opposition Leader Bill Shorten announced a Labor government would include five days paid domestic and family violence leave in the National... continue reading

How to use Twitter to approach journalists

As traditional media continues to transition to the digital domain, more journalists are using online platforms like Twitter to share their news stories, find sources and provide real-time updates. A report in 2013 showed that nearly 60 per cent of journalists worldwide were using Twitter, and they also make up the largest and most active verified group on the social media platform. It’s an important part of connecting with journalists as... continue reading

Crikey Political Index 19-25 November 2015: It’s “not a time for gestures or machismo”… or cake with Tony?

PM Malcolm Turnbull’s five-nation tour is on a brief hiatus, after introducing himself to at least 20 leaders, and will finish at the CHOGM summit in Malta next week after stopping by Parliament’s final fortnight of sitting. His national security speech yesterday outlined the reasons for not stepping up Australia’s military response against ISIS, and pointed to an overhaul of our terror alert system that will commence this week. Former PM Tony... continue reading

Isentia Brandtology wins Excellence in Consumer Insights/Market Research award.

Isentia, the most awarded media intelligence company in the world this decade, snatched up another trophy at this year’s Marketing Excellence Awards which recognise the best across Singapore’s marketing communications services industry. On Wednesday, 18 November at the Mandarin Orchard Singapore, Isentia received the Bronze award for Excellence in Consumer Insights/Market Research during an awards ceremony and gala dinner hosted by... continue reading

Eight ways you can become a master newsjacker

‘Going viral’ is the Holy Grail for all modern-day marketers, but actually achieving the widespread sharing of your content is much more easily said than done. Enter newsjacking – a technique marketers use to piggyback on a developing trend by publishing related content to capitalise on a rush of interest in the topic. Here are eight way you can become better at newsjacking.   1. Monitor To be an effective newsjacker, you need to monitor the... continue reading

Top five issues in the Australian media: 14-20 November, 2015

The coordinated terrorist attacks in various locations in Paris last Friday night (Saturday morning Australian time) that killed over 130 people, totally dominated all media this week. ISIS were quick to claim credit for the attacks, while condemnation came from world leaders gathering for the G20 summit in Istanbul, which was completely overtaken by the Paris attacks, discussion of security measures and the fight against ISIS in Syria and Iraq.... continue reading

Why tracking media coverage is more important than ever

In today’s busy world, information is transmitted throughout a variety of online and offline channels. Newspapers, magazines, blogs and social media are just a small selection of outlets by which news spreads at a rapid pace. The importance of comprehensive coverage tracking and proving ROI is more essential now than ever before due to an increase in communications professionals and the tools at their disposal. Here, we outline the reasons why... continue reading

Crikey Political Index 12 -18 November 2015: Paris attacks dominate news as PM heads to the APEC summit

Any talk of tax reform retreated into the shadows following the Paris terrorist attacks, with PM Malcolm Turnbull already in Berlin on the tragic Friday 13 for the G20 and signing a treaty with Germany to deal with double taxation. Turnbull moved onto the APEC summit in the Philippines, yesterday meeting US President Barack Obama and reportedly agreeing that troops on the ground are still not an option in Iraq and Syria. Turnbull of course... continue reading

Five things to consider before putting together a social media campaign

When it comes to creating a successful social media campaign, there are some important dos and don'ts to keep in mind. The Call of Duty twitter campaign that took place in Singapore is a prime example of an idea that didn't quite work out the way they expected it to. Faking reports of a terrorist attack was distasteful and quite disturbing. Here are five things to consider before putting together a social media campaign, to ensure it’s... continue reading

Media Disruption

Media Disruption

Isentia analysis into print vs online media in ANZ

Learn More
Social Media Influencer Survey

Social Media Influencer Survey

What do PR and Comms think about social media?

Learn More