Isentia Blog - Australia

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Crikey Political Index 12 - 18 March, 2015: Detention Centre Review, Budget speculation and the NSW Election dominate political news.

With a brief political pause to honour the passing of former Prime Minister Malcolm Fraser, everyone at the top resumed their places as now Independent Senator Glenn Lazarus dropped straight back out of the Top 20. NSW Opposition Leader Luke Foley rises to sixth and Premier Mike Baird to third in the last days of the election campaign. In ‘normal’ times this election would be a foregone conclusion, with a popular Premier, strong NSW economy and sophomore bounce for many MPs countered by a significant correction from the record lows Labor achieved last time resulting in a swing of perhaps 10... continue reading

When parody Twitter accounts become the voice for your brand

Having a corporate social media presence is crucial for keeping in touch with your customers and ensuring your brand's voice is engaged in the digital media conversation. However, not every social media account is all that it seems. In fact, many Twitter, Facebook and other profiles are not run by the named user at all. Instead, parodies, bots and trouble-makers post under a name chosen to create confusion or even cause damage to a brand. An example of this occurred in Malaysia last month, when a customer complaint provoked an unwelcome response from a fake profile. The Watsons Malaysia... continue reading

Top five issues in the Australian media: 14-20 March, 2015

At least eight Australians missing in Vanuatu as Cyclone Pam tops media coverage Eight Australians are among a group of volunteers missing in Vanuatu, five days after Cyclone Pam tore through the Pacific nation. The Department of Foreign Affairs and Trade says consular staff in Vanuatu are making every effort to contact and assist Australians in the country. Emergency aid has begun to reach some of the outlying islands, with hope that early warnings, concrete-walled homes and cave refuges have saved the region from a huge death toll. After a comfortable win over Scotland last Saturday,... continue reading

Keeping up with trends: The importance of media monitoring

From the celebrity capers at the 2015 Oscars ceremony to the bullying of Australian politicians, trending topics can highlight the important issues being discussed by average consumers across the country and the globe. Trending topics are those stories being talked about the most. While primarily considered an online media function, it is possible for these popular stories to be published in newspapers, talked about on television and spread via other mass media channels. PR professionals can learn a lot from online and offline media trends. For businesses, this is an invaluable source of... continue reading

Video’s the way to go on social media

Here’s why you should create content that users want to consume, engage with and share: continue reading

#thedress that broke the internet – following its path into South East Asia

A seemingly innocuous image of a dress was uploaded on Tumblr by user “Swiked” aka Caitlin McNeill, calling on readers to “help” her decide if the colour of the dress was White and Gold, or Blue and Black. The dress not only caused polarized reactions between the user and her friends, but within days, the entire internet as well, splitting netizens into two camps of which saw a different pair of colours. Roman Originals, the UK company that sold the dress, reported a significantly higher than expected 347% increase in Friday’s sales, attributed to the attention created by the dress which led... continue reading

Fact checking and the new media landscape

With the growing popularity of social media, even journalists are turning to platforms such as Twitter and Facebook to gather information about breaking news stories. However, could this reliance on user-generated content be causing a fall in reliable journalism? According to a recent report from the ING Group, one-third of journalists believe social media cannot be considered a reliable source of information, yet one-half claim these platforms are their primary resource. In fact, 78 per cent of journalists use social media every day and 68 per cent believe their industry would no longer be sustainable without social media. Of those... continue reading

Same story, different voice: How news can differ online and offline

Just as the story you tell your colleague by the water cooler may differ from what you share on Facebook later that night, the various forms of digital and traditional media often publish different versions of the same news stories. Due to the varied nature of each type of media, the opinions, formality and style of content can change dramatically between publications. For instance, social media posts can be easily read and consumed in a fleeting moment, radio broadcasts are limited to voice but enable more personal discussions and newspapers can publish in-depth analysis on past events... continue reading

The right radio environment to engage with consumers

Australian consumers are more likely to be influenced by ads on a radio station that promotes relaxation, according to a large radio neuroscience study conducted by Nova Entertainment. Released on February 4, the study found that consumers listening to a relaxing radio station will be on average 23 per cent more engaged with the content than on a rival station. This is significant because it demonstrates how certain listeners can be influenced over various radio channels. "Contrary to your instincts that the relaxed listener is chilled out and therefore zoned out, the opposite applies," Nova Chief Executive Cathy O'Connor told... continue reading

Millennial myths: Are millennials willing to pay for media?

When determining which types of media your brand needs to be aware of, your first step should be deciding which platforms are more likely to attract your particular audience. But are your misconceptions about generations getting in the way of effective media monitoring? If generational growth is anything to go buy, millennials are likely to become a significant portion of any company's target audience. In fact, the Harvard Business Review predicts that the generation born between 1977 and 1997 will represent the majority of the global workforce by the end of this year.  As the majority share of the workforce, millennials are also... continue reading