Isentia Blog - Australia

Same-sex marriage in Australia: talkback radio vs social media sentiment

June has been a momentus month for same-sex marriage across the globe, from the Irish referendum to the US Supreme Court decision. We’ve tracked views on Australian talkback radio and social media and ranked the favourability of each call and post on a scale of 100.  RADIO With an average favourability of 49 out of 100 overall, talkback sentiment on same-sex marriage across Australia was slightly neutral. New South Wales and Victoria are more in favour of same-sex marriage than other states in the country, with an average rating of nearly 52 versus 36. Other states were much less favourable with... continue reading

Are apps now more important than mobile browsers?

Today, mobile is a critical touchpoint for nearly every media consumer. Neilsen found that smartphone penetration is reaching unprecedented levels across Asia Pacific. In Hong Kong and Singapore in particular, nearly nine out of every 10 citizens own a smartphone. Apps versus mobile web Mobile media consumers are typically split into two categories: browsing content on mobile web or engaging with apps. While the latter have grown to prominence massively over the last few years, the mobile optimised web should not be ignored. In Hong Kong and Singapore, nearly nine out of every 10 citizens... continue reading

Top five issues in the Australian media: 20-26 June, 2015

The Government’s proposed changes automatically removing citizenship from dual citizens believed to have engaged in terrorist activity was introduced into parliament this week, a change from the original plan to give the Immigration Minister the power to remove citizenship. The government has also mooted making the changes retrospective, while the Opposition has said it needs more time to properly analyse the changes, and it is expected, if passed the changes would be tested in court if and when they are applied. Legislation to cut the renewable energy target passed Federal Parliament on... continue reading

Crikey Political Index 18 - 24 June, 2015:This week counter terrorism, same as the last week.

By far the most significant mover in this week’s list is Communications Minister Malcolm Turnbull, launched all the way up to third almost entirely on the back of the controversy over the inclusion in the ABC’s Q&A audience of Zaky Mallah, previously convicted and later acquitted on terrorism charges, and his exchange with Parliamentary Secretary for Foreign Affairs and Trade Steven Ciobo. The Prime Minister joined Turnbull in attacking the ABC for allowing Mallah to be in the audience and ask questions, as did several other ministers. Meanwhile Opposition Leader Bill Shorten was still fending... continue reading

Five key questions to ask your media monitoring provider

There have always been plenty of options out there for people wanting to track their company’s media coverage and issues of interest, from attempting to watch and read everything yourself to simple search engine results to services that only focus on one medium to full service monitoring that covers all media types and provides personalised client service. Here’s a quick summary of the questions you should be asking to make sure that any monitoring service will really meet your needs. What types of media do you cover, and to what extent? This is the most critical question of all. First you need to... continue reading

How is the rise of 'churnalism' affecting PR?

The modern media landscape is instantaneous by nature. In the past, stories may have taken days, if not weeks, to spread. Now, thanks to the power of social media in particular, media consumers want access to more content, more of the time. When it comes to communications professonials, developing relevant literature and having a thorough press release distribution network in place is, of course, crucial. However, is the time-limited nature of current media being handled appropriately? There are now more PR professionals than journalists in the majority of developed countries. The rise of... continue reading

Unlimited virality: Why awareness is key to brand building on social media

Businesses that have a level of self-awareness will typically resonate with their customers, and the wider public for that matter, in a relatively broad way. After all, it's fine to hide behind a corporate image at times, but it's the human element that really draws people in. Of course, this is far more noticeable on social media. Facebook, Twitter, Instagram et al have levelled the playing field and broken down barriers between brands and consumers like never before.       Image credit: pixabay.com The importance of social media cannot be underestimated. Research collated by the... continue reading

Social media snapshot, June 2015: Is your brand LinkedIn or Out?

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Isentia named international Communications Research and Measurement Company of the Year

Isentia, the most awarded media evaluation company in the world this decade, has won the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in Stockholm, being named Communications Research and Measurement Company of the Year, as well as adding another two awards to our tally of over 20 since 2010. The awards were presented during the Gala Dinner at the Seventh International Summit on Measurement, the key global conference addressing innovation in communications evaluation. Managing Director John Croll, Head of Insights... continue reading

Social media, CEOs and influence across platforms

Social media has become a juggernaut in its own right. Whether it's the ever spiraling number of daily users that consider Facebook the go-to, or anyone getting involved with a trending topic on Twitter, social platforms are integral in the life of the modern media consumer. The rise of the social company Consequently, more companies than ever are looking to leverage social media in efforts to appeal to more people. In fact, research by Nexgate​, which looked at some of the biggest enterprises in the US, suggested that the average Fortune 100 firm now has a staggering 320 social media accounts in total, covering... continue reading