Utilising social media for an effective marketing plan

By now, you would have known that a social media strategy is a crucial element of a marketing plan in 2017 with the high usage frequency from users, leading to greater access of information that drive marketing objectives. The average user spends 50 minutes per day on Facebook, according to the company. But how can marketers get the best use out of these social media platforms to support your marketing plan? If this is your first foray into... continue reading

What to expect in content marketing in 2017?

This year, many companies have considered content marketing as a game-changer and embraced the importance of it for their business. According to a report from the Content Marketing Institute, 32% of a B2C organisation’s total marketing budget goes to content marketing, while 38% of the respondents said they effectively use content marketing. In case you’re wondering what awaits content marketing in 2017, here are a few trends to watch out... continue reading

Be an advocate of the truth, learn to refine hoax news on social

What would you choose: being “uninformed” or “misinformed”? Today, being “uninformed” is not caring about the latest news or simply not being active on social media, whereas “misinformed” people are those active on social media, assuming they know everything, but get their information from a hoax source, which they then often share. Both Google and Facebook have announced plans to eliminate the circulation of fake news, kicking the fraudsters off... continue reading

Australian Federal Issues Report: 19 - 25 November 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Content marketing elements that are commonly ignored

As the digital world evolves quickly, marketing practitioners have learned to catch up too. One of the most common terms you probably frequently heard these days is the ‘Content Marketing’. It is a marketing technique of creating valuable content and distributing it to a defined audience with the goal of making profitable customer actions. Content marketing examples could be videos, infographics, blogposts, and whitepapers. With so many brands... continue reading

Size is no longer everything in the world of social media marketing.

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing. But size is no longer everything in the world of social media marketing. Since the advent of social media, brands have looked to influencers and online celebrities with huge followings to promote their products to an audience in a way that traditional advertising struggles to do. However, just as social media influencers have challenged... continue reading

Australian Federal Issues Report: 5 - 11 November 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Ready to cash in on the US Presidential circus? Don’t!

We all know gaining attention is incredibly hard, and often completely random, on social media, no matter how many of us claim to be experts (maybe we should just call ourselves economic forecasters). It’s an extremely rare occasion when you can know ahead of time what a huge proportion of the social media world will be talking about, and an even rarer one when that event is as ripe for memes as the US presidential election on November 8th. The... continue reading

Insights: An Insider's Guide for Enterprise Brands and Agencies

I’ve been completing media analysis for clients across the Asia Pacific region for over ten years. I still think it’s the best job in the world! Recently, I’ve been reflecting on what we do and how we do media analysis and so here are some practical tips for agencies or businesses that are starting out with media measurement as an insider’s guide to insights. 1. Start small Think dipping your toe into the analysis waters, rather than taking... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading