Five tips to make your content more readable

Quality written content for a digital space involves grabbing a reader’s attention immediately and ensuring there is no let-up in concise, engaging points that are both thought-provoking and accessible. Here we explore five ways to make your pages more readable. It is a generally accepted truth that most content on the internet is not read, but scanned. A famous and still relevant 1997 survey by Jakob Nielsen found that 79 per cent of... continue reading

Australian Federal Issues Report: 13 - 19 August 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 13-19 August, 2016

Heading into the last week of the Olympics, Australia is tenth place on the medal tally, winning 24 so far, with the United States strongly leading in first place with 93. Aussie basketball team the Boomers will play Serbia in the semi-finals after defeating Lithuania 90-64, Tom Burton won gold for Australia in the men’s laser class sailing event, and Kathryn Mitchell has made the final for javelin. Usain Bolt easily won gold for the... continue reading

How cognitive computing can improve your brand’s reputation

Businesses today are only in the early stages of realising the cognitive computing potential for marketing and branding purposes. The implications for increased accuracy, efficiency and ultimately customer satisfaction ensure that 'self-learning' data technology will be a true game-changer across the branding spectrum. Having promised so much for decades, artificial intelligence (AI) has in many ways only begun to show its worth in recent times. In... continue reading

Australian Federal Issues Report: 06 - 12 August 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 6-12 August, 2016

A week into the Olympics, Australia is fourth place on the medal tally, winning 12 so far, with the United States in first place with 32. Australian swimmer Emma McKeon is leading local medallists, racking up a gold, silver and bronze so far. Kyle Chalmers won the first gold medal for Australia in the mens 100m freestyle since 1968, and is the youngest at 18 since Ian Thorpe to win a gold medal for the country. Australian basketballers the... continue reading

Australian Federal Issues Report: 30 July - 05 August 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 30 July – 5 August, 2016

The Rio Olympics opening ceremony might be this Saturday morning, but the Games have already started, with Canada defeating the Australian Matildas 2-0 in their first match and claiming three tournament points. A fire in the athletes’ village last weekend forced an evacuation, during which the Australian team’s property was reportedly stolen, and Australian team captain and champion cyclist Anna Meares is the official flag bearer in Rio. On... continue reading

The rise of the data-driven CMO

Traditionally, the chief marketing officer (CMO) was responsible for all marketing-related activities in a company. Sometimes managing a team, or if it’s a smaller company doing it all themselves, he or she had two broad responsibilities: to understand and communicate the needs of the company’s target audience to product teams, the CEO and the rest of the board; and to ensure that the company’s target audience is aware of and wants to buy the... continue reading

Top five issues in the Australian media: 23-29 July, 2016

  The World Anti-Doping Agency (WADA) has criticised the International Olympics Committee (IOC) for failing to ban the entire Russia team from the Rio games, after the release of the McLaren report on Russian doping last week, which revealed evidence of systemic and widespread state-sponsored doping by Russian athletes at the 2014 Sochi Winter Olympics. The IOC has delegated the decision to individual sports’ federations. Meanwhile, less... continue reading