Australian Federal Issues Report: 3 - 9 October 2015

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Crikey Political Index 1 -7 October 2015: Jeff Kennett’s “deafening bellow” wins out over Julie Bishop’s “death stare” in AFL grand final, according to PM

Listening was this week’s theme in politics and numbers across our top 20 reflect this, with a big drop in raw totals from Prime Minister Turnbull in first place to second, former PM Abbott.  Turnbull hosted an economic reform summit early in the week, with “everything on the table” and no Captain’s calls announced, while Abbott had lunch with former Treasurer Joe Hockey and former PM John Howard and said he doesn’t want to “simply surf... continue reading

Top five issues in the Australian media: 26 September - 2 October, 2015

Hawthorn will be going for three in a row, which hasn’t been done since the Brisbane Lions at the start of the century, when they play the West Coast Eagles in the AFL grand final at the MCG on Saturday, while the Eagles are looking for their first premiership since 2006. Hawthorn lost to the Eagles by 32 points in the first round of the finals and will need a big turnaround from that game. Meanwhile minor premiers Fremantle had to settle for Nat... continue reading

How to grow your Instagram exposure

Are you using Instagram to promote your business? Want to increase your exposure? Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content. In this article you’ll discover how to get more exposure for your brand on Instagram. #1: Embrace the Hashtag Descriptive hashtags on Instagram will help expose your content to more people. This will lead to more engagement and ultimately... continue reading

Key trends driving video opportunities eBook

Isentia company King Content has taken a look at the top six trends set to shape video content marketing opportunities going forward – and share some of the insights from top industry influencers who participated in recent discussion panels in Sydney and Melbourne. Through a haze of hype, video is emerging as an important opportunity for brands looking to tell a story, create an emotional connection and drive action throughout the customer journey.... continue reading

How Mission Australia got people to #NoticeUs with video

Challenge: Although they are one of the largest not for profit organisations with over 150 years of practical experience working with Australians in need, Mission Australia needed to raise awareness about the work they do and the overwhelming number of Australians in need of help. As Mission Australia supports Australians through various issues including unemployment, addictions, housing and mental health – the message need to be simple, get... continue reading

Crikey Political Index 24- 30 September 2015: Syria crumbles… but how about them sharks?!

With the dust settling on the new PM and his Ministry, former PM Tony Abbott snuck in the odd “snipe” during his chat/therapy session with Ray Hadley on 2GB, claiming that the “sacrifice” of his Chief of Staff Peta Credlin or former Treasurer Joe Hockey would have made no difference to those “with ambition”. Turnbull spent his second week as PM announcing $100 million to help address domestic violence, joined by Minister for Women and Employment... continue reading

Top five issues in the Australian media: 19-25 September, 2015

Malcolm Turnbull announces new Cabinet and $100 million for domestic violence support PM Malcolm Turnbull announced his new Cabinet last Sunday afternoon, which saw Treasurer Joe Hockey, Employment Minister Eric Abetz, and Defence Minister Kevin Andrews booted from their positions and replaced with Scott Morrison, Michaelia Cash, and Marise Payne – Australia’s first female defence minister – respectively. Despite facing leaks... continue reading

Malcolm in the middle creates confusion across the country

One week into the prime ministership of Malcolm Turnbull and following the announcement of his new ministry on Sunday, Isentia looked at what Australians  are saying on social media and talkback radio about the ministry and Turnbull as PM so far. There are clearly a lot of mixed feelings across the board, with the initial rage from many callers on talkback already subduing to the point of very little discussion about the new ministry or the Abbott... continue reading

Crikey Political Index 17- 23 September 2015: The people have changed, but will the policies?

Lots of newcomers to our top 20 this week after new PM Malcolm Turnbull – ascending to first place after last week’s #libspill - announced his first Ministry last Sunday. New Treasurer Scott Morrison is in third place this week, with former PM Tony Abbott – quickly abandoning his promise to avoid “sniping” – denying Morrison warned him about the spill as he emerged from the surf at Manly. Former Treasurer Joe Hockey is up one place... continue reading