Isentia Blog - Australia

Australian Federal Issues Report: 15-21 August 2015

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 22-28 August, 2015

Federal Government deliberates whether to assist with air strikes in Syria Despite legal uncertainties over whether this fits international laws, the United States has requested the Federal Government extend its military commitment from Iraq into Syria for assistance with air strikes. Foreign Minister Julie Bishop described Deputy Opposition Leader Tanya Plibersek’s call to drop aid packages rather than bombs as encouraging a “terrorist picnic”. Justice Dyson Heydon has further delayed his decision to today to recuse himself from the Royal Commission into union corruption, after he admitted to... continue reading

Crikey Political Index 20 - 26 August, 2015: Kitchen metaphors aplenty as Clive dances with peanut butter and Labor MP admits his Tupperware cupboard is messy

Ah yes, taxes. The only thing, other than death, that is certain. And they certainly got Federal Treasurer Joe Hockey up six places this week into second behind the PM, as Hockey pledged to address bracket creep caused by wage inflation. Some media were bemused that within 18 months the budget crisis has become a fertile environment for tax cuts. Opposition Leader Bill Shorten sat unmoved in third place as Justice Dyson Heydon further delayed his decision on whether he will step down from the Royal Commission into trade unions, and Senator Jacqui Lambie, entering our index in eleventh place,... continue reading

Is The Voice really just about the judges?

Singing reality shows have a long and mostly successful history, from the first American Idol that spawned recording artists that have stood the test of time like Kelly Clarkson, to our own Guy Sebastian, plus many other contestants who have had some success and still have careers in music. Those earlier shows largely featured producers as judges, with one singer on the panel, and had a strong focus on the contestants and whether they could seriously ‘make it’ as recording artists. Indeed aside from Sebastian and Shannon Noll (both Idol seaon 1), Jessica Mauboy and Damien Lieth (both Idol Season... continue reading

3 ways PR pros can reach Australian women in the social space

Aim your marketing satellites towards Venus, but make sure you do it right. The world of technology has traditionally been perceived as a male-dominated arena, one in which pale-skinned geeks lusted over the latest gadgets and gizmos in poorly lit basements, leaving women sidelined and outsiders to the whole affair.   However, as modern media monitoring tools show, this tired trope is no longer true and women are just as tech-savvy - if not more so - than their male counterparts. Who's driving the tech market in Australia? This trend is particularly pronounced here in Australia, where women... continue reading

Australian Federal Issues Report: 15-21 August 2015

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 15-21 August, 2015

Plebiscite, referendum, or not at all - debate over same-sex marriage continues The Federal Government is reportedly divided on whether or not to hold a referendum or a plebiscite on same-sex marriage, and when, with PM Tony Abbott calling for a public vote after the next election and Communications Minister Malcolm Turnbull wanting a vote beforehand. Foreign Minister Julie Bishop said she is “liberally minded”, but described the cross-party bill introduced to Parliament this week by Liberal MP Warren Entsch as having insufficient detail. Meanwhile, Greens Senator Janet Rice and crossbench... continue reading

Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries. King Content is headquartered in Sydney, with a blue-chip client portfolio and a presence across the globe, with offices in Melbourne, Singapore, Hong Kong, London and New York. The company has experienced exceptional revenue growth and multiple major global corporate client wins in 2015. CEO and managing director... continue reading

Crikey Political Index 13 - 19 August, 2015: Is it time for a royal commission into royal commissions?

It was all same-sex marriage late last week and then the delayed Adani Carmichael mine project early this week, with Attorney-General George Brandis getting coverage on both issues, with Brandis describing section 487 (2) of the Environment Protection and Biodiversity Act as a “red carpet for radical activists” and introducing an amendment to the Act this week limiting third party applications to the court. Meanwhile, somewhat conversely, the Government continues to seek greater regulation of wind farms. Brandis also commented on same-sex marriage, Brandis ridiculed Social Services Minister... continue reading

The #pros and #cons of buying Twitter followers

In today's hyper-connected world, the importance of social media in boosting brand awareness cannot be overstated. The instant and transparent nature of platforms like Twitter remove many dialogue barriers between organisations and consumers, and open up lines of communication like never before.   Why is Twitter presence important?   The bite-sized information network boasts 316 million monthly active users, who are sending half a billion tweets per day.   These impressive statistics speak for themselves, and whether you're working for a business, government branch or... continue reading