CSR may paint a pretty picture – but it gets real results too

Corporate Social Performance (CSP) – aka Corporate Social Responsibility – can often be swept under the rug in favour of more traditional money-making activities. However, zero efforts can be as strong a brand marker as a $1 million investment. So which end of the spectrum would you prefer to be closer to? Here are three reasons why your organisation can benefit from a strong Corporate Social Performance strategy.   “We will... continue reading

Top five issues in the Australian media: 24-30 September, 2016

Media focused on the Brownlows and the Western Bulldogs qualifying for their first grand final in over 50 years this week, as they take on the Sydney Swans this Saturday at the MCG.  The Swans are regularly featured in the last round, winning the 2012 premiership and were defeated by Hawthorn in the 2014 grand final. Geelong’s Patrick Dangerfield claimed his first Brownlow Medal this year, 35 votes ahead of second place. Most media commenters say... continue reading

The Rio Olympics in Australian media – who came out on top?

The Olympics may be over for now, but the legacy lives on… read our stats about the Games in media continue reading

Keeping up with SEO trends: Schema markup and unique content

For many years, businesses have acknowledged the importance of Search Engine Optimisation (SEO) to boost online visibility, but this tactic has gone through rapid changes just to keep up with search engines’ constant algorithm updates. Some SEO moves from the past may not be suitable for today’s strategy - including link building activities, keyword stuffing and ‘abusing’ the anchor text. These techniques from the past are... continue reading

Australian Federal Issues Report: 17 - 23 September 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Why you need inbound marketing

When it comes to marketing, businesses have traditionally focused on broadcasting messages through costly mediums such as television, cold-calling and mass-scale direct mail. Today, inbound marketing is fast becoming integral for marketing strategies both for B2B and B2C businesses. Inbound marketing is a highly effective way to attract prospects relevant to your business, with the added benefit of being budget-friendly. What is inbound... continue reading

Top five issues in the Australian media: 17-23 September, 2016

The Bulldogs continued their fairytale finals run by stopping Hawthorn’s attempt for a fourth premiership, setting up a battle of the underdogs, taking on Greater Western Sydney, with plenty of media about the lack of fan support for GWS and the extra support they have received from the AFL, while it will be two perennial finalists in the other preliminary final, as the Swans managed to fend off Adelaide to book a date with the Cats at the MCG.... continue reading

Australian Federal Issues Report: 10 - 16 September 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 10-16 September, 2016

Debate about same sex marriage dominated national politics again this week, as the Government announced 11 February as it’s preferred date for the proposed plebiscite, although opposition to the plebiscite seemed to be strengthening among crossbenchers and the Labor party, with Bill Shorten yet to announce whether he will support or oppose the plebiscite legislation.  The first week of the NRL Finals went largely tos script, apart from an... continue reading

What blockchain technology could mean for media and communications

Blockchain technology is one of the many great disruptions this year. But what does it do? How does it work? And what application can it have for the marketing and communications industry? This article explores the creation of blockchain technology, and the impact it has on media and communications. A matter of increased security Born as a result of the development of Bitcoin (a form of cryptocurrency), blockchain technology currently makes up... continue reading