iSentia Blog - Australia

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Crikey Political Index 22-28 January, 2015: Knighthood for Queen’s Consort drowns out everything else

A big increase in volume of coverage across the board as the political media cranked out of its summer slumber, with the PM’s almost doubling of coverage mostly in the last couple of days and mostly surrounding the decision to make Prince Philip a Knight of the Order of Australia, with pretty much the entire Gallery adding their voices to the few before Christmas who were claiming Tony Abbott’s leadership may be at risk. The more things change… Employment Minister Eric Abetz was the main mover up the list, partly because of coverage about further cuts to the public service and not ruling... continue reading

2 great examples of brands actually listening to customers

When your customers post a negative review on social media, are you listening? If a disgruntled consumer were to call in to a talkback radio station to complain about your company, would you know? Are journalists publishing news stories about your brand without your knowledge? Keeping your eyes and ears to the ground is an important consideration to protecting brand reputation. Not only can you effectively manage how the public sees your company, but media monitoring will give you a unique opportunity to align products and services with market expectations. Here are two great examples of companies that leveraged media tracking to boost customer... continue reading

Top five issues in the Australian media: 17-23 January, 2015

Strong sports focus as Australian Open, Asian Cup and ODI cricket sees Australia on the ball The Australian Open kicked off on Monday in Melbourne this week, with eager audiences having plenty of local talent to cheer on. Wildcard, teenager and 147th-ranked Australian Thanasi Kokkinakis acknowledged his patriotic fans after a five-set win against 11th seed Ernests Gulbis on the opening night. His win set the pace for other Australian players – Sam Stosur, Casey Dellacqua, Lleyton Hewitt, Nick Kyrgios, and Marinko Matosevic all won their first round singles matches, with Bernard Tomic and Sam... continue reading

iSentia Mediaportal launches across SE Asia

First to provide media distribution, tracking and analysis in one powerful platform iSentia, Asia-Pacific’s leading media intelligence company, is launching its award-winning media intelligence solution in seven countries across South East Asia in coming weeks.  For the first time ever, communications professionals across the region will be able to distribute media releases using professional media lists, monitor their media coverage, and create reports in real time, all from the same easy to use platform that won the 2014 global CODiE Award in New York for Best Media & Information... continue reading

The seven deadly sins of reputation management

It's no secret that a company's reputation is worth a significant amount. Damage to public image can have serious implications on an organisation's bottom line, so it is crucial to have reputation management strategies in place. If your business has experienced the effects of negative media coverage, and you are struggling to repair your reputation, there are many potential areas where you could be going wrong. To help get you back on the right track, here are the seven reputation management sins that could prove deadly to your business. Pride If a customer posts a negative review or complaint... continue reading

Top five issues in the Australian media: 10-16 January, 2015

Australia defeats Kuwait and Oman in Asian Cup but loses out in Golden Globe Awards The gunmen believed to be responsible for the murder of 12 people in the terrorist attacks at Charlie Hebdo headquarters were gunned down by French police on Saturday. On the same day, a separate incident in a Jewish supermarket saw four hostages killed and the gunman responsible fatally shot by French police. While Al-Qaeda has claimed accountability for the attack, this has not yet been confirmed by authorities. The print run of the following Charlie Hebdo issue increased into the millions, pushed by... continue reading

6 top media trends for 2015

Keeping up to date with the latest developments in the media industry is crucial for many businesses.  Monitoring the media for new trends can shed light on how and when consumers are engaging with news stories and discussions regarding your brand, which should help you track how your reputation and business is fairing in the wider market. With this in mind, here are six key trends expected to influence media in 2015: Digital companies embracing print media Print is still among the most effective and trusted media platforms, so it should come as no surprise that even digital organisations are... continue reading

iSentia takes a moment to celebrate with Variety Australia at the Children’s Christmas Party

iSentia is involved with a number of different charities and not for profit organisations, but for feel good factor it’s hard to go past helping out at the annual Variety Children’s Christmas Party! A couple of the iSentia ANZ CSR Committee members plus 4 other staff were lucky enough to be able to volunteer at the party this year and I think it’s fair to say we walked away a happy, tired, glittery bunch – really pleased to have been able to help put a smile on almost 4,500 children’s faces this Christmas. We rocked up bright and early at the All Phones Arena at Sydney Olympic Park and were... continue reading

Traditional media still top trusted news source

Australian consumers still rely on traditional media to learn about current events, with newspapers and television channels topping the list of most trustworthy news sources. This is according to the latest study from public relations firm Crossman Communications. Published on November 27, the survey questioned more than 1,200 consumers about the preferences regarding news media in Australia. The study found that nearly eight in 10 people (79 per cent) trust print newspapers as a main source of current events, with the same number (79 per cent) feeling the same about TV news bulletins. In comparison, just 40 per cent of the respondents... continue reading

Crikey Political Index Annual 2014: Abbott’s media coverage domination unrivalled since 2009

The Prime Minister always comes first in these lists, but no-one has dominated the volume of coverage to this extent since Kevin Rudd’s last full year as Prime Minister in 2009. Rudd was still riding high at that stage, but 2014 has been a far more mixed brew for Tony Abbott, ending the year well down in the polls and with the sort of internal rumblings we heard about virtually every week during the Gillard government starting to surface in the media. A lot of people left politics or had greatly reduced coverage with the change of government last year and a couple of other misadventures this... continue reading