Isentia Blog - Australia

View articles for

Crikey Political Index 21 - 27 May, 2015: Government shifts to counter-terrorism as Cabinet leaks surface.

The focus swung somewhat away from the economic portfolios this week and towards what the Americans would call homeland security issues, with a side-serving of social issues. Treasurer Joe Hockey was still out and about spruiking his budget though, telling the ABC’s Q&A audience on Monday night he would look into removing the ‘tampon tax’, and defending it against NATSEM modelling that found the budget will hit those on lower incomes the hardest for the second year in a row. Foreign Minister Julie Bishop was back into the top four after a few quiet weeks, following Cabinet leaks that suggested... continue reading

3 considerations for companies monitoring their brands online

The more traditional, linear media delivery platforms are by no means on their way out quite yet. In fact, there are a whole host of statistics and studies floating around which go some way to explain that the so-called death of print, TV and radio is being hugely over-exaggerated. However, the most forward thinking media consumers are blending the old with the new, and are shifting some of their habits online. Consequently, there are now more avenues than ever for companies to learn what's being said about their brands. Cut the chatter, focus on insight While cutting through the... continue reading

Does media monitoring equal spin?

In recent years there has been a tendency for any government spending on advertising, market research or media monitoring to be immediately classified as part of the ever-burgeoning government apparatus of spin and thought control. For some reason media monitoring is usually used as the headline baddy, despite expenditure on it being by far the lowest of those three areas. But is that what media monitoring is really used for, an attempt to try and control the media and through them the public? Or is that just a snappy headline that journalists know might grab the attention of the reader for a... continue reading

Out of house? Why Asia Pacific's enterprises need to take a broad view of media monitoring

Any company interested in setting up a thorough and effective media monitoring strategy will look within themselves at first. Whether it's in a belief that keeping things in-house will be more cost effective, or just due to the fact that company practices in the past have been insular, looking outwardly may be met with some trepidation. However, incoming Isentia Chief Executive, Asia David Liu suggested that keeping all media monitoring efforts in-house is not only time consuming, but can also prove to be expensive, too. The following is of course dependent on the size of the company and some specific needs, but it could take as much... continue reading

Using media monitoring to boost your brand in the moment

One of the best things about effective media monitoring is the delivering of real-time insights into your industry. By gaining this knowledge, savvy PR professionals and marketing groups can create targeted campaigns that cash in on current trends and deliver positive results. Beyond planning a seasonal ad campaign, posting content relevant to current events can help attract consumers to your brand by ensuring your brand is involved with the topics everyone is talking about. Real time marketing can have a huge benefit for your business, as audiences already searching for information or insights... continue reading

Just a number? Age and media consumption habits

Technology has changed the media consumption habits of many. Whether it's via laptop, smartphone or tablet, the person in the street has an array of options to choose from. The type of device used will often vary by demographic, with age in particular a yardstick to be assessed as part of the most effective media intelligence strategies.  Media consumption by age In a survey published by Nielsen, it would appear that the younger generations - predominantly millennials - engage with content on mobile above every other platform. Furthermore, this trend is apparent the world over. Away from... continue reading

Top five issues in the Australian media: 9-15 May, 2015

“Dull and boring” federal budget tops media coverage for the week The Federal Government’s budget was released on Tuesday night, with Treasurer Joe Hockey telling Australians to “have a go” and spend more amid low interest rates. Tax reform for small businesses was a big ticket item, now able to write off up to $20,000 and not pay fringe benefits tax on a range of electronics. After abandoning his “signature” paid parental leave policy, Prime Minister Tony Abbott drew criticism as he labelled some parents “double-dippers” for accessing both the 18 weeks at... continue reading

如何通过媒体监测区分谎言,谣言及真假掺半的新闻

感谢社交及网络新闻,使得媒体抢夺头条第一个曝光已经达到了白热化的地步。即使是向来以严格谨慎为传统的主流记者,也会发表一些未经严格证实的,真假掺半的,甚至是谣言的新闻。而为了博眼球,标题党们更是比比皆是。不幸的是大多数读者都对这些来自专业主流媒体的新闻深信不疑。... continue reading

Social media snapshot, May 2015: When to step into the social spotlight

continue reading

Has the press release evolved in the digital age?

The humble press release was once the primary way for companies to spread the word about new products, offerings, campaigns or branding changes. While they are still incredibly important and cut out much of the fluff that a less formal news article may include, are they being changed by the digital age? The changing face of the press release Well, in short, the answer is yes. However, there are a number reasons why press releases have transformed over time.  Firstly, there's the advent of the 'news now' mentality of the modern media consumer. Whether it's via social media or 24-hour rolling news... continue reading