Australian Federal Issues Report: 23 - 29 April 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 23-29 April, 2016

Commemorations of the 101st anniversary of the Gallipoli landings were held this week as Australia and New Zealand paid tribute to those who have served and died in war, with PM Malcolm Turnbull and Opposition Leader Bill Shorten joining 55,000 people at the national Anzac Day dawn service, at the Australian War Memorial in Canberra. Vietnam War veterans lead the march in Melbourne for the first time, to commemorate the 50th anniversary of the... continue reading

Social Media Snapshot: April 2016

Here are three social media tips for April, including updates on trends and industry innovations...   continue reading

Farewell Don Draper, Hello Social Data

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, wellconnected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches. These executives also bring to mind the saying, ‘half the money I spend on advertising is wasted; the trouble is, I don’t know which... continue reading

Crikey Political Index 21 - 27 April 2016: De facto campaign setting no-one’s heart afire

Volumes haven’t really spiked for the Prime Minister or the Opposition Leader at all since a 2 July election became a certainty, despite yesterday’s announcement of a huge submarine contract won by the French that will see 2,800 jobs in manufacturing, mostly in South Australia. The vast majority of people are most definitely still not in ‘election mode’. Nevertheless there were a few other big political developments this week that saw... continue reading

Case Study: How to turn one mention into a week of stories

Understanding the whole picture and seeing how stories play out across media means that you can plan how and who to communicate your message to in future, and get a better understanding of how audiences interact with different brands, via different media. Download our case study to see how we turned one media mention into a week of stories. continue reading

How to use a live event to drive leads

The 2016 B2B report by the Content Marketing Institute reveals in-person events as the “most effective tactic” for the sixth year in a row. With a rating of 75 per cent effectiveness, it’s no wonder more and more businesses are turning to live events to drive leads and boost their exposure. In order for an event to work in your favour, however, it’s essential to ensure it’s a success. But fear not! The following post will outline useful... continue reading

Australian Federal Issues Report: 16 - 22 April 2016

The latest Weekly Political Report is now available to download. If you are interested in commissioning any media analysis work, or would like to know more about our analysis products, please contact us. continue reading

Top five issues in the Australian media: 16-22 April, 2016

As of Thursday night, a 60 Minutes crew were reportedly on their way home to Australia, after being released from custody in Lebanon along with Sally Faulkner, following the failed abduction of Faulkner’s children from their father, Ali Elamine. Elamine has dropped the charges, reportedly after Faulkner gave up custody of the children. Nine Network CEO Hugh Marks has announced an internal review into the events that lead to the crew’s... continue reading

Isentia enriches insights with Facebook topic data

(Source: DataSift) Asia-Pacific media intelligence company Isentia has announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide access to aggregated Facebook topic data.  Facebook topic data contains rich metadata for analytics and insight, with over 60 attributes to filter and analyse content, topics, hashtags and links. Additionally, every piece of data comes with attached anonymous... continue reading