China Social Media | How does a 90-minute live streaming program create over $14 million in sales?

Live streaming is becoming a leading sales platform in China. There are currently more than 200 live streaming sites with over 200 million users, according to huxiu.com, while Credit Suisse predicts the China live streaming market will see US$5 billion in revenue this year. Source: “2017 China live streaming industry trend report” by Penguin Intelligence 2015 was a turning point for the streaming industry. Previously, China followed... continue reading

How to develop an effective crisis management framework through social media listening

Crisis management. Let’s be frank, we have all been through some sort of crisis, whether it's major or minor. When bad things happen, companies need to react promptly and undertake the right strategy to talk their way out of a mess and avoid affecting brand image as much as possible. But how many companies do have a framework in place? It's important to identify the level of crisis, through social media comments, before taking any rectifying... continue reading

From Output to Outcome: Key trends at the 2017 AMEC Global Summit

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017 Global Summit from 17–18 May in Bangkok, Thailand. As a representative of Isentia – the event’s headline sponsor, as well as the AMEC Communications Research & Measurement Company of the Year (for the third year in a row) – I was honored to attend the summit to learn the best practices and key industry trends from peers all over the world. Guest... continue reading

China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

How brands can tell stories on social media

We love a good story. Over coffee, around the watercooler, at a BBQ, we love to share stories; ours or those we’ve heard. They enthral us, and often motivate us for change or action. Storytelling is not a new concept for brands, but it’s become all the more important as companies and organisations flock to social media to disseminate their information. So why are stories effective, and how can brands harness them? Stories are innately social As... continue reading

Women in media and working towards gender equality International Women’s Day

Early March brings International Women’s Day where globally, we promote gender equality, and celebrate women. Despite the growing awareness and significance of this day, within the workplaces in Australia Women still face many challenges when it comes to pay, discrimination, and bullying. A Women In Media Report released last year, shared some of the reposes of those surveyed and the challenged females in the Media industry are faced with.... continue reading

Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to getting a timely (although rarely important) message to a peer. Unfortunately, it’s not that simple for an organisation. Communications is changing and more challenging, and there are a few key aspects we need to be aware of to have success in finding our voice in 2017. The speed of dissemination Whether it was a nightly ritual in front of the 6... continue reading

Isentia joins GC2018 team to help ‘Share the Dream’

Isentia will deliver cutting edge media intelligence services for the largest sporting event in Australia this decade as Official Suppliers to the Gold Coast 2018 Commonwealth Games (GC2018). Under the role of official Media Monitoring Service, Isentia will help the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) analyse and evaluate all media coverage received up to and during the Games. The insights captured across social and... continue reading

CommsCon 2017: "Breaking News: What does it mean for communicators?"

CommsCon 2017: "Breaking News: What does it mean for communicators?"

CommsCon 2017: "Breaking News: What does it mean for communicators?"

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A study of gender differences in Australian media

A study of gender differences in Australian media

Isentia Women in Media Insights Report

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